-- BLUEPrint: “Braving the New Economy,” to be held in The Battery Atlanta™ in April 2018--

ATLANTA, GA Oct. 3, 2017 – Blue Ridge, a provider of comprehensive, cloud-native supply chain planning solutions, today announced its user conference, BLUEPrint 2018, will be held in Atlanta on April 22 – April 24, 2018 at the Omni Hotel at The Battery Atlanta™.  BLUEPrint is a hands-on annual conference for supply chain leaders, managers and users of Blue Ridge solutions.

The three-day event will feature innovative case studies on market-changing supply chain projects, hands-on educational sessions using Blue Ridge supply chain planning solutions, and valuable networking opportunities with supply chain leaders.

“Commerce is changing rapidly, and if your supply chain planning strategies were built with a ‘supply chain’ (back office operations) mentality and not a commerce-minded mentality (engaging the customer), then you need to rethink how you’re competing in today’s consumer-driven marketplace,” said Jim Byrnes, CEO of Blue Ridge. “BLUEPrint gives attendees actionable insights and hands-on strategies to take on the mega-brands and transform their operations to remain prepared and agile for continuous change in the retail and wholesale landscape.”

Anchored by SunTrust Park, the new home of the Atlanta Braves™, The Battery Atlanta is a unique sports and entertainment experience located in the bustling Cumberland area. For more information on BLUEPrint 2018, please visit

About Blue RIdge

Blue Ridge Supply Chain Planning and Price Optimization solutions empower distributors and retailers to tap into undiscovered margin through enterprise-wide inventory intelligence, automation and synchronization. Blue Ridge uniquely combines demand forecasting with pricing strategy, so that businesses can proactively understand the unpredictable and allocate the right inventory – right-priced across the entire mix – to accelerate top- and bottom-line results. In a world where the only constant is change, Blue Ridge provides more certainty, more speed, and more assurance – so companies can see the why behind the buy, and respond faster to the unexpected. That’s why major retailers and distributors rely on Blue Ridge for a more foreseeable future. For more information, go to