Blue Ridge Announces Rod Daugherty as VP of Product Strategy

Fast-growing, Cloud supply chain planning solutions provider accelerates and strengthens technology roadmap.

Atlanta, Georgia (PRWEB) May 07, 2014

Leading Cloud supply chain planning provider Blue Ridge today announced Rod Daugherty joined the company as the new VP of Product Strategy. Daugherty has accumulated a wealth of knowledge within supply chain optimization, having spent several years at leading supply chain providers and most recently Manhattan Associates. Joining Blue Ridge to design and advance game-changing solutions like the newly available Consumer Transaction Interface, Daugherty’s charge is to continue the Blue Ridge disruption of traditional approaches to the supply chain.

 Daugherty’s charge is to continue the Blue Ridge disruption of traditional approaches to the supply chain.

Daugherty joined Blue Ridge as VP of Product Strategy to build on Blue Ridge’ success providing profit-optimizing, supply chain planning solutions to companies around the globe. Daugherty commented, “I am excited to work with a team and a solution at Blue Ridge that takes a completely fresh perspective on supply chain planning.” He went on to say, “The Blue Ridge solution draws on the processing power of the Cloud to understand what is actually driving demand. When retailers and wholesalers understand what drives a customer purchase – weather, promotions, social media, etc.- they can forecast much more precisely and plan their inventory operations much more profitably.”

Management at Blue Ridge anticipates the addition of Daugherty will accelerate the company’s growth and ensure the continued success of its customer base. Greg White, CEO of Blue Ridge noted, “We are very excited to welcome Rod to the Blue Ridge team. I’ve worked with Rod in the past, and his expertise in supply chain planning is well known and respected in our industry. He will be a catalyst in the delivery of our vision, and will bring immediate benefit to our company and customers,” White continued, “Rod truly shares our vision, passion and above all, our commitment to providing customers with results that no other provider can.”

About Blue RIdge

Blue Ridge Supply Chain Planning and Price Optimization solutions empower distributors and retailers to tap into undiscovered margin through enterprise-wide inventory intelligence, automation and synchronization. Blue Ridge uniquely combines demand forecasting with pricing strategy, so that businesses can proactively understand the unpredictable and allocate the right inventory – right-priced across the entire mix – to accelerate top- and bottom-line results. In a world where the only constant is change, Blue Ridge provides more certainty, more speed, and more assurance – so companies can see the why behind the buy, and respond faster to the unexpected. That’s why major retailers and distributors rely on Blue Ridge for a more foreseeable future. For more information, go to