Cloud supply chain planning solution provider, Blue Ridge, closes $6 million equity round with Vocap Investment Partners.

Atlanta, Georgia (PRWEB) December 10, 2014


Blue Ridge, the leading Cloud provider of supply chain planning and analytics solutions, announced the closing of $6 million in funding led by Vocap Investment Partners. The new capital will be used to further expand global sales, to accelerate product development and to continue transforming the top and bottom lines of its customers, leveraging an innovative Cloud supply chain planning approach.

We are enthusiastic about supporting the Blue Ridge team, and are confident they will be able to further penetrate a massive market with their disruptive and innovative approach to supply chain management.
Included in Gartner’s 2014 Supply Chain Planning Magic Quadrant, Blue Ridge’s rapidly expanding global client base has been highly satisfied with the company’s insightful analytics and scalable demand planning and replenishment solutions. The company has been cited as ranking #1 in customer satisfaction, willingness to select again in the future, and demonstrated return on investment. The company has retained 100 percent of its supply chain planning clients since inception and now serves leading retailers, manufacturers and distributors across four continents.

“The sustained success of our clients is our primary focus and we see the recent recognition by Gartner as further validation that our approach works for today’s enterprises,” said Greg White, Founder and CEO of Blue Ridge. “Our goal has always been to connect the supply chain directly to consumers, enabling our clients to meet the needs of the empowered consumer with new levels of efficiency. We’ve long thought the market needed an alternative to 20 year old on-premise software with risky multi-million dollar implementations. Our Cloud solution provides the speed, scalability and rapid innovation to capitalize on that opportunity.” White went on to say, “The capital, expertise and partnership from Vocap Investment Partners will enable us to continue our market expansion, further enhance our league-leading innovation cycles and deliver on our vision to seamlessly connect the supply chain to the consumer.”

“The strength of Blue Ridge’s solutions was made very clear during our conversations with many of their clients. The Cloud allows for a low total cost of ownership, rapid implementation, and agile development,” commented Mike Becker, Managing Director at Vocap Investment Partners. “We are excited to partner with Greg, Dan and the Blue Ridge team. They have been setting a new standard for clear, demonstrable business results. We are enthusiastic about supporting the Blue Ridge team, and are confident they will be able to further penetrate a massive market with their disruptive and innovative approach to supply chain management.”

About Vocap Investment Partners 
Vocap Investment Partners provides growth capital to technology companies in select high potential verticals, including: Enterprise Software, Ad Tech, Marketing Automation, Mobile, Internet of Things, Healthcare IT and E-commerce. For more information, visit:

About Blue RIdge

Blue Ridge Supply Chain Planning and Price Optimization solutions empower distributors and retailers to tap into undiscovered margin through enterprise-wide inventory intelligence, automation and synchronization. Blue Ridge uniquely combines demand forecasting with pricing strategy, so that businesses can proactively understand the unpredictable and allocate the right inventory – right-priced across the entire mix – to accelerate top- and bottom-line results. In a world where the only constant is change, Blue Ridge provides more certainty, more speed, and more assurance – so companies can see the why behind the buy, and respond faster to the unexpected. That’s why major retailers and distributors rely on Blue Ridge for a more foreseeable future. For more information, go to