Blue Ridge Global Names Jeff Jenkins Chief Revenue Officer and Cliff Isaacson Executive Vice President for Product Strategy

ATLANTA, September 16, 2019 – Blue Ridge announced today the appointment of Jeff Jenkins as its Chief Revenue Officer and Cliff Isaacson as Executive Vice President of Product Strategy. Jenkins joins Blue Ridge after a successful exit with TeamWorks, Inc.   At Blue Ridge, Jenkins will be responsible for strategic growth and profitability across the entire customer lifecycle. Isaacson, most recently the Director of Pricing Solutions for Syncron, will be responsible for leading all product development at Blue Ridge. Both executives will report directly to Chief Executive Officer Jim Byrnes.

“Jeff is an experienced sales leader with a decorated history in the technology industry,” said Jim Byrnes, Blue Ridge Chief Executive Officer. “Cliff is a proven product strategist and entrepreneur, experienced at creating new business models and leveraging data assets within products to generate revenue.”

“Both executives will be assets for the leadership team and will play key roles in taking Blue Ridge through the next chapter of growth."

Prior to TeamWorks, Jenkins was a Regional Manager at BMC Software and the co-founder of both Speed to Win and ClienTracs.  Jeff also held leadership roles at PTC and Wallace Computer Services.

Prior to Syncron, Isaacson served as Vice President of Product Management for Revionics and Vice President of the Service Pricing Product Line for Servigistics. He also served as Vice President of Product Management and Development for SmartOps.

Blue Ridge’s supply chain and planning technology helps Blue Ridge customers reduce costs, improve service levels, and assure product availability to customers without creating a costly inventory surplus.

About Blue RIdge

Blue Ridge Supply Chain Planning and Price Optimization solutions empower distributors and retailers to tap into undiscovered margin through enterprise-wide inventory intelligence, automation and synchronization. Blue Ridge uniquely combines demand forecasting with pricing strategy, so that businesses can proactively understand the unpredictable and allocate the right inventory – right-priced across the entire mix – to accelerate top- and bottom-line results. In a world where the only constant is change, Blue Ridge provides more certainty, more speed, and more assurance – so companies can see the why behind the buy, and respond faster to the unexpected. That’s why major retailers and distributors rely on Blue Ridge for a more foreseeable future. For more information, go to