Blue Ridge Launches New Brand: “For a More Foreseeable Future”

ATLANTA, GA March 6, 2018Blue Ridge Global today launched its new brand and website—“For a More Foreseeable Future,” reflecting the characteristics of its cloud-based supply chain planning technology: the most accurate way for retailers and distributors to spot and plan for changes in customer demand before they happen.

“Traditional forecasting and planning solutions just weren’t designed to keep up with today’s increasingly unpredictable consumer behavior and the complexity of multi-echelon inventory planning,” said Todd Craig, Blue Ridge CMO. “The Blue Ridge supply chain platform is how our retail and distribution customers create a more foreseeable future.”

To keep up with unexpected demands, Blue Ridge customers receive:

  • More certainty – the Blue Ridge SaaS solution is purpose-built for retail and distribution that uses customer transaction-level data to serve up fresh demand numbers daily.
  • More speed Blue Ridge customers are up and running in as little as 90 days and see real ROI in weeks or months, not years.
  • More assurance – Blue Ridge provides personalized attention from expert practitioners working to get more sustainable, long-term results.

“Only Blue Ridge provides all three competitive advantages – all on the industry’s only true cloud-native platform,” concluded Craig.

Earlier this month, Blue Ridge announced that the company completed a record FY 2017, achieving a 120 percent increase in bookings fueled by net new customer acquisition and growing company revenue at 42 percent higher than the growth rate for the supply chain planning market.

Leading retailers and distributors such as Brammer AS, City Furniture, Drive DeVilbiss Healthcare, Georgia Crown Distributing Company, Hardies Fresh Foods, Highline Aftermarket, Jensen AS, Martignetti, Motovicity, RaceTrac, Rhee Brothers, Suisan Company and United Distributors all joined the Blue Ridge customer roster in 2017.

Blue Ridge will host BLUEPrint 2018 in Atlanta on April 22 – April 24, 2018 at the Omni Hotel at The Battery Atlanta™.  BLUEPrint is a hands-on annual conference for supply chain leaders, managers and users of Blue Ridge solutions.

About Blue RIdge

Blue Ridge Supply Chain Planning and Price Optimization solutions empower distributors and retailers to tap into undiscovered margin through enterprise-wide inventory intelligence, automation and synchronization. Blue Ridge uniquely combines demand forecasting with pricing strategy, so that businesses can proactively understand the unpredictable and allocate the right inventory – right-priced across the entire mix – to accelerate top- and bottom-line results. In a world where the only constant is change, Blue Ridge provides more certainty, more speed, and more assurance – so companies can see the why behind the buy, and respond faster to the unexpected. That’s why major retailers and distributors rely on Blue Ridge for a more foreseeable future. For more information, go to