Blue Ridge Examines Challenges Facing Wholesale Distribution Industry

--Results of industry study to be revealed on 1/30 in the 2019 State of Wholesale Distribution Supply Chain Report--

ATLANTA, GA- Jan. 23, 2019- For the second year in a row, Blue Ridge conducted a survey of customers and NAW SmartBrief readers to better understand their supply chain plans for continued business expansion and digitization. The results revealed that a majority of wholesale distributors cite complex demand patterns as their greatest challenge. This and other wholesale distribution insights will be part of a live webinar to be held in conjunction with Supply Chain Now Radio on Jan. 30 at 2 PM ET. The webinar will reveal the results of the report and feature a discussion of the true state of supply chain planning and inventory optimization for wholesalers and distributors.

All attendees will receive a complimentary copy of the 2019 State of Wholesale Distribution Supply Chain Report. 

“We asked wholesale distributors about their challenges and how they are currently using supply chain solutions to drive their strategies in 2019,” said Jim Byrnes, Blue Ridge CEO. “The 2019 Wholesale Distribution Report reveals that, as large online wholesalers continue to gain share, supply chain executives need to enhance their use of technology to better predict demand and respond accordingly.”

Blue Ridge launched the wholesale survey in Sept. 2018, asking wholesalers and distributors about the key initiatives that have been put in place to support inventory and supply chain-planning operations.

About Supply Chain Now Radio

Supply Chain Now Radio (SCNR) brings leaders and practitioners together to share best practices and to discuss the key challenges impacting end-to-end Supply Chain Management. SCNR’s podcasts and webinars have been downloaded over 3 million times since May 2017. Be sure to check out Supply Chain Now radio episodes on Facebook, Linked-In, YouTube, and

About Blue RIdge

Blue Ridge Supply Chain Planning and Price Optimization solutions empower distributors and retailers to tap into undiscovered margin through enterprise-wide inventory intelligence, automation and synchronization. Blue Ridge uniquely combines demand forecasting with pricing strategy, so that businesses can proactively understand the unpredictable and allocate the right inventory – right-priced across the entire mix – to accelerate top- and bottom-line results. In a world where the only constant is change, Blue Ridge provides more certainty, more speed, and more assurance – so companies can see the why behind the buy, and respond faster to the unexpected. That’s why major retailers and distributors rely on Blue Ridge for a more foreseeable future. For more information, go to