Cervera Invests in a Crystal Clear Future with Blue Ridge Cloud Supply Chain Planning

Sweden’s leading home accessories retail chain, Cervera, will implement Blue Ridge Cloud retail solution to maximize profits.

Marietta, GA (PRWEB) December 03, 2014

Blue Ridge announced today that the Swedish home accessories retail chain, Cervera, will  implement the Blue Ridge Supply Chain Planning Cloud. The Swedish  retailer will use the new demand forecasting, planning and supply chain management suite to create efficiencies by more precisely aligning supply with demand. Cervera expects greater supply chain visibility will enable the company to optimize inventory and profit, and ultimately maximize growth.

This project will be of crucial importance for our future capital flow and value as we are able to grow and make the investments necessary to further strengthen the brand

Cervera’s business, which operates 68 stores generating 135 million USD in annual revenue, is strongly influenced by seasonal buying patterns, and needed a solution that could anticipate and respond to demand changes. “Christmas is our absolute peak shopping season where we put almost 25 percent of our total sales for about 30 days,” stated Hans Redig Bohlin, Cervera’s Supply Chain Manager. Bohlin continued, “The ability to understand and clearly see what products, how much, and when we need to plan for is a strength that will give us an advantage and will positively influence our inventory investment.”

The retailer also saw the Blue Ridge multi-echelon demand management capabilities as an opportunity to increase cash flow by better aligning inventory across the company’s retail locations and distribution centers. “This project will be of crucial importance for our future capital flow and value as we are able to grow and make the investments necessary to further strengthen the brand,” affirmed Yvonne Magnusson, CEO of Cervera.

Blue Ridge’s Nordic implementation and education partner, Inventory Investment AB, is set to launch the implementation and expects that Cervera will yield rapid results. “Cervera’s choice in our cloud platform is further evidence of the benefit that the retail industry gains by leveraging big data,” stated Sverre Rosmo, CEO of Inventory Investment AB. Rosmo continued, “The working capital they will free up will provide Cervera a huge advantage when it comes to strategic planning, including the ability to plan their campaign intensive sales.”

About Cervera 
Cervera offers a wide range of selected quality and designer products for cooking, serving and decorating in an inspiring shopping environment where service and knowledge give customers added value. The Cervera chain has 68 stores, including 18 franchisees and E-commerce. The group also includes NK Glass, Porcelain & Kitchen. Cervera employs about 600 people and in 2013 reached about 950 million SEK in sales. The stores' product line consists of about 6,000 items. In some stores, Cervera also carries a range of lighting and furniture products adapted to the kitchen and dining area.

About Inventory Investment Sweden AB 
Inventory Investment is laser focused on optimizing demand planning and replenishment. Through a large number of projects in the Nordics as well as in EMEA, the Inventory Investment team brings extensive experience and expertise in profitable supply chain management. Together with Atlanta based Blue Ridge, they form one of the largest professional teams focused on forecasting, planning, and a state-of-the-art replenishment system based on the world’s most wide-spread best practice within buying – “The Seven Steps of Buying.” The Swedish operation is a subsidiary of Inventory Investment AS in Norway. In addition to Cervera, Inventory Investment also works with companies such as Procurator, GGP (Stiga), Melby and others. For more information, visit http://www.inven.se

About Blue RIdge

Blue Ridge Supply Chain Planning and Price Optimization solutions empower distributors and retailers to tap into undiscovered margin through enterprise-wide inventory intelligence, automation and synchronization. Blue Ridge uniquely combines demand forecasting with pricing strategy, so that businesses can proactively understand the unpredictable and allocate the right inventory – right-priced across the entire mix – to accelerate top- and bottom-line results. In a world where the only constant is change, Blue Ridge provides more certainty, more speed, and more assurance – so companies can see the why behind the buy, and respond faster to the unexpected. That’s why major retailers and distributors rely on Blue Ridge for a more foreseeable future. For more information, go to www.blueridgeglobal.com