Each Season is an Opportunity for Retailers to Improve the Next

Each season is an opportunity for retailers to improve the next.

The old adage, and a good rule of thumb for retailers, is “the customer is always right.”

In the days prior to online shopping, it was more of an attitude that good retailers instilled to make their customers welcome. The retailers, however, were still in charge.

Today, that’s no longer the case. Consumers have taken the lead, and never is it more apparent for retailers and the supply chain than in the peak seasons, such as back-to-school and the Christmas and Hanukkah holidays.

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