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Highline Aftermarket Turns to Blue Ridge to Anticipate Customer Demand

ATLANTA, GA July 24, 2018 – With more than 10,000 domestic and international customers, and twelve renowned distribution brands, Highline Aftermarket has a significant investment in making sure it always has the right amount of inventory. As such, the company has turned to Blue Ridge to better align its inventory of packaged automotive chemicals, lubricants, filters, parts, tools and accessories with the demand of its customers, which include independent distributors, quick lube shops, wholesalers and multiple retail channels.

Blue Ridge’s Supply Chain Planning technology will be implemented in Highline’s 15 strategically placed distribution centers across the US and Canada.

“We are pleased to have selected the Blue Ridge Supply Chain Planning solution. Highline has an aggressive objective of providing our customers with a 98 percent service level while balancing the total inventory investment across our distribution network. Blue Ridge is a complex, yet very simple program to implement and use,” said Mike Wiegand VP Purchasing at Highline.

“A big part of Highline Aftermarket’s brand promise for its customers is to deliver ‘what you need, when you need it, at a fair price,’” said Jim Byrnes, CEO of Blue Ridge. “Blue Ridge’s supply chain planning technology will help them meet that promise by anticipating each customer’s demand triggers and then aligning with the inventory process.”

The Blue Ridge supply chain platform is the most accurate way for a company like Highline Aftermarket to spot and plan for changes in customer demand before they happen. This insight helps Blue Ridge’s cloud-native technology generates a precise, day-by-day view of the supply chain to ensure product availability, prevent stock-outs, and eliminate excess inventory.

About Highline Aftermarket

Highline Aftermarket offers leading national brands its manufacturing capabilities and experience to provide a wide range of house brand products to meet the needs of an equally wide range of customers. Visit for more information.

About Blue RIdge

Blue Ridge Supply Chain Planning and Price Optimization solutions empower distributors and retailers to tap into undiscovered margin through enterprise-wide inventory intelligence, automation and synchronization. Blue Ridge uniquely combines demand forecasting with pricing strategy, so that businesses can proactively understand the unpredictable and allocate the right inventory – right-priced across the entire mix – to accelerate top- and bottom-line results. In a world where the only constant is change, Blue Ridge provides more certainty, more speed, and more assurance – so companies can see the why behind the buy, and respond faster to the unexpected. That’s why major retailers and distributors rely on Blue Ridge for a more foreseeable future. For more information, go to