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—Integrated price optimization and inventory planning solution reverses margin loss due to broad assortments, new selling channels and other complexities—

ATLANTA, January 19, 2021 – – Blue Ridge, a leader in supply chain planning and pricing solutions, announced today that it has been named the exclusive provider of Price Optimization technology for Insights2Action, a leading provider of Category Management, market intelligence, analytic and sales solutions in the Automotive Aftermarket industry, engaged by 10 out of the top 11 automotive parts retailers, distributors and program groups and over 50 aftermarket clients. Built specifically for the automotive aftermarket industry, Planning and Pricing Optimization Management incorporates machine learning, simulation and competitive intelligence into value-based pricing and planning recommendations to grow margins and increase customer service levels.

“Automotive aftermarket distributors promise their customers that they will deliver ‘what you need, when you need it, at a fair price,’” said Jon Rubich, pricing partner, Insights2Action.  “Planning and Pricing Optimization Management from Blue Ridge and Insights2Action will help them meet that promise by creating a single source of data science solutions, a strategy proven to drive earnings growth far beyond traditional cost-based approaches, and with a direct impact on customer experience.”

Blue Ridge’s Price Optimization solution leverages machine learning to quickly uncover opportunities and simulate pricing strategies for peak margin, profits, revenues and sales. The system identifies both overpriced and underpriced products and makes accurate recommendations for aligning prices across products, channels and various price types, like retail, wholesale, fleet, installer, and customer specific segments. Daily alerts on new products, cost changes, market-driven price changes and competitive price changes enable businesses to drive margin, even deep in the assortment, as well as use price to reduce excess inventory and optimize profits on high-demand products.

Blue Ridge Supply Chain Planning (SCP) is a distribution-focused demand planning and replenishment platform that balances customer needs with business realities like erratic demand from new channels, customers and product types; broad assortments, seasonal and slow movers; and market fluctuations that put pressure on today’s automotive distributors.

“Our partnership with Insights2Action brings Automotive Aftermarket companies a highly calculated and flexible approach to mitigate risk in today’s dynamic market,” said Jeff Jenkins, Chief Revenue Officer at Blue Ridge. “By blending price optimization with planning and replenishment businesses gain an unprecedented advantage in overall margin improvement through strategic price positioning, and at the same time increasing service levels and inventory availability to customers.

Blue Ridge SCP solutions are currently optimizing the businesses of automotive aftermarket companies including, Highline Aftermarket and AAMP Global. Learn more about Planning and Pricing Optimization Management solutions here.

About Blue Ridge

Blue Ridge Supply Chain Planning and Price Optimization solutions empower distributors and retailers to tap into undiscovered margin through enterprise-wide inventory intelligence, automation and synchronization. Blue Ridge uniquely combines demand forecasting with pricing strategy, so that businesses can proactively understand the unpredictable and allocate the right inventory, right-priced across the entire mix, to accelerate top- and bottom-line results. In a world where the only constant is change, Blue Ridge provides more certainty, more speed and more assurance, so companies can see the why behind the buy and respond faster to the unexpected. That’s why major retailers and distributors rely on Blue Ridge for a more foreseeable future. For more information, go to

About Insights2Action

Insights2Action is the competitive pricing authority for the automotive aftermarket industry, providing expert Category Management and Analytical Consulting and on-point market insights about competitors’ pricing, parts availability and go-to-market strategies. The company has more than 30 years of domain expertise delivering significant revenue and profit uplift, with payback in under 12 months. Insights2Action is engaged by 10 out of the top 11 automotive parts retailers, distributors and program groups, has over 50 aftermarket clients, and holds a long list of auto industry association memberships including Auto Care Association and others. Learn more at