Rhee Bros Drives Growth with New Supply Chain Planning Technology

Leading Pan-Asian foodservice distributor selects Blue Ridge technology to solve supply chain challenges associated with global foodservice distribution

ATLANTA, Ga. April 4, 2017 - Blue Ridge, provider of comprehensive, cloud-native supply chain planning solutions and a Gartner Magic Quadrant Leader in the Supply Chain Planning System of Record, today announced that Rhee Bros, a leading Pan-Asian foodservice distributor, has selected Blue Ridge technology to improve demand planning, forecasting and inventory allocation to solve supply chain challenges associated with global foodservice distribution.

 Quote startTo effectively manage the global sourcing and distribution challenges associated with short shelf life products, long lead times and seasonality, we felt Blue Ridge was uniquely qualified to provide supply chain planning technology that improves forecast accuracy and reduces overstocks, enabling us to meet customer demand.Quote end
“An efficient and effective supply chain is essential to scale and support our rapidly expanding domestic and international operations,” said Kevin Rhee, director of operations at Rhee Bros.  “To effectively manage the global sourcing and distribution challenges associated with short shelf life products, long lead times and seasonality, we felt Blue Ridge was uniquely qualified to provide supply chain planning technology that improves forecast accuracy and reduces overstocks, enabling us to meet customer demand.”

Blue Ridge seamlessly connects the supply chain to customer demand, enhancing customer experience by ensuring products are available at the right time and place without excessive investments in inventory and logistics. With advanced technology and predictive analytics, organizations define specific business goals and receive a calculated, optimized plan with action-ready recommendations to improve financial performance and increase service levels.  Foodservice distributors benefit from a solution that automatically considers the effects of variable lead times, seasonality, perishables, deal management, promotions and other factors that impact today’s distributors.

“We are excited to partner with Rhee Bros to solve their unique global sourcing requirements with our cloud-native technology and drive continuous improvement through our proactive LifeLine service,” said Jim Byrnes, CEO at Blue Ridge. “Rhee Bros joins the growing list of leading foodservice distributors that have turned to Blue Ridge for improved performance and sustained growth.”

About Rhee Brothers, Inc.

Rhee Bros is the leader in Pan-Asian food imports and distribution. From foodservice to retail, we carry thousands of Asian products for every need. Based outside of Baltimore, MD, we serve over 800 customers from Chicago to Texas and beyond – including independent Asian retailers to U.S. food distributors. For more information, visit http://www.rheebros.com/.

About Blue RIdge

Blue Ridge Supply Chain Planning and Price Optimization solutions empower distributors and retailers to tap into undiscovered margin through enterprise-wide inventory intelligence, automation and synchronization. Blue Ridge uniquely combines demand forecasting with pricing strategy, so that businesses can proactively understand the unpredictable and allocate the right inventory – right-priced across the entire mix – to accelerate top- and bottom-line results. In a world where the only constant is change, Blue Ridge provides more certainty, more speed, and more assurance – so companies can see the why behind the buy, and respond faster to the unexpected. That’s why major retailers and distributors rely on Blue Ridge for a more foreseeable future. For more information, go to www.blueridgeglobal.com