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Blue Ridge Price Optimization 

Forecast & Simulate the Financial Outcome of Price Changes, Before they Happen. 

Blue Ridge Price Optimization delivers advanced self-service analytics and simulation capabilities to optimize the profit impact of price changes across all your lines, channels and locations.

Forecast & Simulate the Financial Outcome of Price Changes, Before They Happen

  • Optimize Pricing. Quickly identify overpriced/underpriced products for your entire assortment. Get accurate recommendations for aligning prices across products, channels & price points like wholesale, list & customer segment.

  • Improve Financial Results. Deplete excess inventory & increase fill rates to increase revenue & margins. 

  • Gain Market Share. Get alerts to identify daily profit opportunities, competitive pricing & cost changes. 
  • Extend Your Investment. Manage prices to conform to your business constraints & supplier requirements, while gaining the upper hand in supplier negotiations.


Blue Ridge Benefits


Boost Competitive Power

Go Even

Optimize Promotions

Pricing Integrated with Inventory Data
Higher, Faster ROI

Applications for the Planning + Pricing 'Better-Together Combo':

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Blue Ridge Price Optimization Provides

Comprehensive Pricing Strategy
Simulate different pricing scenarios & forecast the impact of a change before you implement it. Identify lower-risk profit opportunities & visualize underpriced/overpriced items across the entire assortment.

Forecast results of changes by price-type relationships. Display detailed results to understand the impact of each constraint. Optimize prices using different cost models or price groupings.

Manage to your business requirements & act quickly on competitive price changes, supplier rules, segmentation, competitive positioning & price change frequency.

Rapid, Sustainable
Configure to your unique environment & be live in under 90 days. Quickly execute smart price recommendations, simulate pricing for future price lists, & continually refine your pricing strategy year after year.

Identify customer performance, discounting & pricing opportunities based on willingness to pay & past performance. Align customer segment prices with optimized channel prices to grow margins. 

Purpose-built for retail & distribution. Science learns from price changes & sales results over time to steadily improve price recommendations.

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  • Adjust price on shortage items to improve service levels
  • Price to shape demand & deplete excess inventory
  • Price objectives based on the replenishment schedule
  • Assure competitive prices to maintain brand image
  • Balance inventory levels & prices to win more sales
  • Execute proactive order management, tied to price margin goals
  • Gain the edge in negotiations
  • Encourage customers to buy more through smart discounts