The Role of AI in Price Optimization

Intelligent Price Optimization science has finally met demand forecasting automation to create a “1 + 1 = 30” value multiplier for distribution businesses.

In this podcast, you’ll learn how AI-enabled Price Optimization solutions integrated with supply chain planning automation are uncovering dramatic and immediate financial results.

AI plays a huge role in how you price and allocate inventory. Because prices, supplier requirements, and customer willingness-to-pay are highly variable, it makes sense for demand planning to include intelligent pricing tools, versus manual methods or human “gut instinct.”

An advanced Price Optimization solution allows humans to forecast and simulate the financial outcome of a price change before making that change. The technology can quickly identify overpriced/underpriced items across all products, channels and locations - and even alert you about changes in competitive pricing or other market fluctuations.



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