Three Blue Ridge Executives Named 2016 Supply Chain Pros to Know

Greg White, Rod Daugherty, and John Moffitt recognized as supply chain industry leaders by Supply & Demand Chain Executive


logo sdce

Blue Ridge, a global leader in cloud demand forecasting, planning, replenishment, allocation and analytics, today announced that CEO Greg White, Vice President of Product Strategy Rod Daugherty, and Vice President of Sales John Moffitt have been recognized by Supply & Demand Chain Executive magazine as 2016 Pros to Know, a listing of top supply and demand chain industry professionals.  This is White’s third time on the list, and the second time for both Daugherty and Moffitt.

“We are extremely honored to be included as 2016 Pros to Know as this achievement recognizes the talent, vision and passion of our employees in creating revolutionary supply chain technology,” said Greg White, CEO of Blue Ridge. “With the rapidly changing and complex requirements of today’s commerce, our cloud-native technology enables retailers and distributors to dramatically increase revenue while significantly lowering costs with precision forecasting and planning.”

The Pros to Know Awards recognize supply chain executives, and manufacturing and non-manufacturing enterprises, that are leading initiatives to help prepare their companies’ supply chains for the significant challenges of today’s business climate.

For the full list of all of the 2016 Pros To Know, visit Supply & Demand Chain Executive’s website at

About Supply & Demand Chain Executive

Supply & Demand Chain Executive is the executive's user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. Visit us on the web at

About Blue RIdge

Blue Ridge Supply Chain Planning and Price Optimization solutions empower distributors and retailers to tap into undiscovered margin through enterprise-wide inventory intelligence, automation and synchronization. Blue Ridge uniquely combines demand forecasting with pricing strategy, so that businesses can proactively understand the unpredictable and allocate the right inventory – right-priced across the entire mix – to accelerate top- and bottom-line results. In a world where the only constant is change, Blue Ridge provides more certainty, more speed, and more assurance – so companies can see the why behind the buy, and respond faster to the unexpected. That’s why major retailers and distributors rely on Blue Ridge for a more foreseeable future. For more information, go to