AI/machine learning, interactive voice search apps, chat bots, augmented reality, beacons and robotics are at the forefront of newer customer facing technologies in retail. These shiny new objects are indeed impressive, but successful brands have found it’s more important to use the right technology for your business; for your customers; and for the overall economy. Step One in prioritizing your tech investment is to understand that winning in 2020 is NOT about who can stock the coolest products, but who can be the most profitable. Who has the most agility to react when something shifts a consumer demand pattern? Does it take months to adapt? Weeks? What if you could adapt in just one day?