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Live conversations and on-demand sessions with the experts and thought leaders who are building the industry for tomorrow. Hear practical ideas from passionate people who understand what makes supply chains tick.
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Promotional Planning for F&B Distributors | Live Discussion
Your promotional calendar is a gold mine. Are you leveraging it effectively? For beer and cider, summer velocity is predictable. For wine and spirits, Q4 is a known high-stakes event every year. For food distributors, promotional lift drives a disproportionate share of volume, and the cost of getting it wrong shows up immediately. The problem is most distributors are still planning with tools built for stable and repeatable demand. When promotional lift can run 2x to 10x baseline, a forecasting system that can't see those dynamics isn't just unhelpful, It's actively working against you. Join supply chain and purchasing leaders from Empire Distribution, Martin Bros. and Breakthrough Beverage for a 20-minute live discussion on what it takes to move from reactive buying to proactive planning across promotions, peaks, and seasonal demand without getting caught short, or sitting on excess inventory after the event ends.
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Promotional Planning for F&B Distributors | Live Discussion
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From Forecasts to Strategic Decisions: Bridging the Distributor-Supplier Gap
Customer Stories
Hear from the businesses making every decision count
“Blue Ridge has been the most user-friendly, results-driven system that I've seen so far. Our whole planning and buying team absolutely loves it.”
Stephanie Hunn
Senior Manager, Planning
Before Blue Ridge, ISN was struggling to optimize fill rate and inventory turns simultaneously. The team evaluated multiple vendors and chose Blue Ridge for the onboarding, training, and ongoing system improvements baked into the relationship. They went live and saw measurable results from the first operating cycle forward – with the LifeLine team supporting every step.
~99%
Forecast accuracy maintained
50%
Improvement in fill rates over twelve months

“The ERP handles transactions. Blue Ridge handles the intelligence. That's the difference.”
Brad Smith
SVP, Procurement & Sales
Southwest Traders supplies national restaurant chains – Panera, Einstein, Starbucks, Panda Express – from a buying team of nine to eleven working on an AS/400 ERP. Blue Ridge cut order-build time from days to a few hours, held service levels at 99.95% across blue-chip customers, and let the company onboard new brands without adding to the planning team.
99.95%
Service level across national restaurant brands
~18.5
Days on hand

"Blue Ridge has the best interface and analytics you would need as a professional purchasing buyer"
Thelma Chavez
Director of Operations
Jackson Systems is a six-division HVAC distributor generating roughly $40M in annual revenue. Before Blue Ridge, the planning team reviewed every SKU manually – a process measured in days, not hours. Exception-based planning compressed that work, freed cash from excess stock, and pushed service levels into a range the team had never sustained before.
~$1M
Drop in inventory on hand
98.1%
Service level, up from 88%

“The goal wasn't just to reduce inventory. It was to have what we need, when we need it. That's exactly what Blue Ridge helped us do.”
David Mays
VP of Operations
West Virginia Electric Supply is an electrical distributor running eight branches on the Eclipse ERP. Centralizing inventory and moving to data-led replenishment let the team strip out the dead stock that had quietly accumulated for years – while service to contractors and customers held above 96% and the planning organization shifted from firefighting to forward-looking decisions.
70–80%
Reduction in dead stock
96.3%
Service level to contractors and customers

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SUPPLY CHAIN INTELLIGENCE
The thread running through every conversation
Every session we host comes back to the same idea: planning describes what software does; intelligence is what your operation gets. These conversations make that work visible.

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Beyond the sessions
Quick reads on the blog. Content worth bookmarking. Customer stories worth sharing. There's plenty more to dig into.
