At Blue Ridge, We Are Not Content To Improve On Old School Ideas

The Blue Ridge approach is uniquely equipped to manage demand and supply planning for retailers and distributors in the most economical way possible. Beginning with the demand forecast, Blue Ridge Supply Chain Planning doesn't just give you a statistical estimate of what items will do based on what happened in the past because items don't actually do anything themselves. It forecasts your customers and what drives them to buy, such as promotions, demographics, and a host of other factors, providing unprecedented accuracy to predicting where and when sales will occur.

Blue Ridge PrecisionPlanning™ technology translates your customer driven demand forecast into the most precise and economically driven demand and supply plan. The 'what,' 'how much,' and 'when' of all your future inventory orders are orchestrated to maximize profitability without sacrificing service to your customers.

Deep domain focus on retail and distribution and the unique supporting LifeLine™ service ensures you always have experienced professionals to support your supply chain and help guide your own team towards immense and sustainable results.

Because Blue Ridge technology is delivered via the Cloud and configured to your unique environment, there is almost no risk of a failed implementation and you can realize results in as little as 90 days.

Blue Ridge Executive Team

Jim Byrnes
Chief Executive Officer
Jim Byrnes is the CEO of Blue Ridge where he brings a proven track record in growing profitable application and consulting businesses.

Prior to joining Blue Ridge, Jim served as CEO of M4 Global Solutions, consisting of three independent operating companies: Changepoint, Uniface. and Lochbridge.  Prior to M4, he spent more than 11 years at Infor, where he held multiple executive positions including SVP of Process Manufacturing and Wholesale Distribution and EVP of Global Consulting Services.

He previously ran the US operations of Ability as President of the supply chain management solutions provider. Jim has also served the Chief Operations Officer of Impact Innovations Group, a consulting services company focused on delivery chain management.

Greg White

Greg White
President
Greg White founded Blue Ridge and serves as President, responsible for long-term strategy, product vision, strategic relationships and business development.  Greg brings more than 20 years of experience in delivering of world-class supply chain planning solutions.

Prior to Blue Ridge, Greg served in leadership roles at prominent supply-chain solution organizations, including Servigistics, a leading service parts planning solutions provider, and E3 Corporation (now JDA Software), a leading forecasting and replenishment solutions provider. He has successfully transformed supply chains at more than 100 companies, including Fortune 500 companies Henry Schein, Best Buy, Dell Computer, Staples, Newell Rubbermaid, Graybar Electric, and International Paper. Greg’s experience also includes tenure at CSK Auto, the nation’s second-largest automotive retailer, and Kmart.

A frequent speaker at national and international conferences and institutes of higher learning, Greg’s commitment to bring advanced inventory solutions to companies of every size has compelled him to develop several solutions meant to improve inventory management and to close the gap between merchandising and inventory teams. Under Greg’s leadership, Blue Ridge helps retail, distribution and manufacturing companies leverage Blue Ridge solutions to achieve the most precise and profitable supply chain.

Rod Daugherty

Rod Daugherty
Vice President | Product Strategy
Rod Daugherty is the Vice President of Product Strategy for Blue Ridge, where he oversees product direction. For the last 21 years, Rod has been a consultant, designer, and product executive for multiple supply chain software companies including E3, JDA, Evant, Manhattan Associates, and Blue Ridge.

Prior to his career in supply chain planning software, Rod held various positions at a 1000 store drug store retail chain (Thrifty-PayLess, now part of Rite-Aid) for 13 years. Rod first served in store operations and later in merchandising in the corporate offices. Rod’s years of first-hand experience in retail and distribution wholesale forecasting and inventory optimization provide valuable insight into guiding industry executives in effective and profitable supply chain planning. Rod specializes in finished goods inventory optimization and demand forecasting for distribution wholesale and retail.

He has coached and trained at every level of an organization from senior management to inventory analysts and replenishment buyers. He received his B.A. from Boise State University and is a Certified Professional Forecaster by the Institute of Business Forecasting.

Victor Chen

Victor Chen
Vice President | Customer Success

Victor Chen serves as the Vice President of Customer Success for Blue Ridge, where he brings over 16 years of expertise in managing Demand & Supply Planning solutions and services. Victor’s focus and responsibility is to ensure customer success from implementation through on-going support and education.

Prior to joining Blue Ridge, Victor worked with enterprise organizations, leading the implementation of supply chain solutions and transformations in order to increase visibility and reduce risk. Most recently, he served as Director at Barkawi Management Consultants where he led transformational Sales and Operations planning (S&OP) engagements. His background also includes extensive supply chain, supply chain planning, and logistics experience with management and consulting roles at Steelewedge, Univar, Booz Allen Hamilton and JDA. His years of first-hand experience, results-oriented approach, and ability to align and lead others to success will ensure Blue Ridge customers experience the most efficient, low risk deployment and continuous results.

He holds a Bachelor of Science in Finance and Economics from Towson University.

Santhosh Srirambhatla vp product development blueridgeglobal.com

Santhosh Srirambhatla
Vice President | Product Development
Santhosh Srirambhatla serves as the Vice President of Product Development for Blue Ridge. Santhosh brings more than 17 years of experience in software development, consulting services, customer success, and information technology. He is responsible for all aspects of product development, including cloud operations.

Prior to joining Blue Ridge, Santhosh led successful implementation of supply chain solutions and transformations for enterprise organizations.  His background also includes extensive S&OP, supply chain planning and logistics experience with management and consulting roles at Steelwedge, Honeywell and i2 Technologies.

He holds a MS in Industrial Engineering from Arizona State University and a Bachelor of Engineering in Mechanical Engineering from Osmania University.

RAJESH VELIYANALLORE CHIEF DATA & ANALYTICS OFFICER

Rajesh Veliyanallore
Chief Data & Analytics Officer
Rajesh Veliyanallore serves as the Chief Data & Analytics Officer for Blue Ridge where he focuses on developing the advanced science and the analytics capabilities to solve business problems in demand and supply planning and inventory optimization. Rajesh brings more than 10 years of experience in supply chain solution development, predictive analytics and machine learning, and business consulting.

Most recently, Rajesh was Director of Forecasting Strategy at Walmart, leading programs focused on transforming forecasting process through data driven strategies, deploying scalable predictive analytics, developing tools/insights for demand managers, and automation. He has successfully implemented cross-functional solutions in assortment management, transportation and logistics optimization by leveraging effective use of large scale data analysis.

Prior to Walmart, Rajesh was Senior Principal Scientist at Manhattan Associates, managing the development of demand forecasting and replenishment software solutions. In this role, he consulted with a wide range of clients from retail and wholesale sectors to deliver value in the domains of forecasting management, seasonal profile management, developing safety stock and replenishment strategies, and slow mover management.

Rajesh holds a graduate degree in Industrial Engineering from Oklahoma State University and undergraduate degree in Mechanical Engineering from University of Madras, India.

Todd Craig CMO Blue Ridge

Todd Craig
Chief Marketing Officer
As CMO, Todd is responsible for the full gamut of marketing disciplines, including demand generation, field marketing, marketing communications and influencer relations.

Todd owns the creation and management of marketing strategies and execution plans that enable Blue Ridge to achieve its financial goals and continue to decisively lead the supply chain planning category.

For the past 20 years, Todd has been directing and managing the go-to-market strategies for some of the largest brands in the supply chain and logistics industry. In his previous role as Senior Director, Product Marketing for Oracle (previously the CMO of LogFire, acquired by Oracle in December 2016) Todd was responsible for Oracle’s Logistic Cloud products. His previous supply chain and logistics experience includes working with or for companies including Aptean, Manhattan Associates, Logility, Infor Global Solutions, Penske Logistics, Steelwedge and MFG.com. In 2014, Todd was named a finalist for the Oracle / Eloqua Modern Marketing Leader of the Year.

He holds a Bachelor of Arts degree in public relations from the University of Alabama.

BLUE RIDGE BOARD OF DIRECTORS & SCIENCE ADVISORY

Ken Walters
Ken Walters
Blue Ridge Board of Directors
Mr. Walters previously served as President and Chief Operating Officer at Infor, one of the largest privately held software companies and a leader in enterprise software and services. During his tenure, Infor executed more than 25 acquisitions and grew from $40 million to over $800 million in revenue. He then led an initiative as CEO and President of Extensity, building a $500 million financial performance management software company through two key acquisitions that merged with Infor in 2007.

From 2007 to 2010, Walters served as President of the Financial Solutions Group at Infor. During this time, the company grew from $800 million to $2.1 billion in revenue with offices in more than 100 countries, over 8,000 employees, and more than 70,000 customers.

In addition to Infor, Walters previously served as Chief Operating Officer at Internet Security Systems, Inc. and as a Managing Partner at Coopers & Lybrand.

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Mike Becker
Vocap Investment Partners
Blue Ridge Board of Directors
Mike loves the entrepreneurial process and has over 20 years of investing, technology and operations experience, much of it working with growth stage companies. He works with entrepreneurs in a variety of sectors, including marketing technology, supply chain management software, health care IT, and education technology. Mike current serves in a Board or Board observer capacity with Blue Ridge Solutions, Synthio (formerly Social123), Routehappy, Firsthand, and Array Health. Prior to joining Vocap, Mike served as the COO of Triton Digital’s Applications & Services Division. During his tenure at Triton, he led the integration of multiple acquisitions and built a 100+ person Product, Technology, and Client Services team that delivered SaaS loyalty marketing, contesting, research, and gamification solutions to an expanding international client base. Prior to Triton Digital, Mike was a founder and COO of Enticent, a leading SaaS provider of loyalty marketing and audience relationship management tools for media companies. Mike helped to lead the company through three rounds of venture financing and a successful exit with the sale to Triton Digital. In addition to these roles, Mike has served as a Partner with Summit Investors, an investment partnership focusing on private and public investment opportunities. He also held positions with Kurt Salmon Associates and Andersen Consulting, where he worked on management consulting projects related to strategy, operations, and technology implementation.

Mike holds a bachelor’s degree from Duke University and an MBA from the University of Pennsylvania’s Wharton School of Business. He currently resides in Atlanta, GA with his wife and three children. When he is not working with Vocap’s partner companies, you can often find him outdoors coaching a lacrosse game or on the links in futile pursuit of a future Senior PGA Tour Card.

Jim Byrnes
Blue Ridge Chief Executive Officer
Blue Ridge Board of Directors
Jim Byrnes is the CEO of Blue Ridge where he brings a proven track record in growing profitable application and consulting businesses.

Prior to joining Blue Ridge, Jim served as CEO of M4 Global Solutions, consisting of three independent operating companies: Changepoint, Uniface. and Lochbridge.  Prior to M4, he spent more than 11 years at Infor, where he held multiple executive positions including SVP of Process Manufacturing and Wholesale Distribution and EVP of Global Consulting Services.

He previously ran the US operations of Ability as President of the supply chain management solutions provider. Jim has also served the Chief Operations Officer of Impact Innovations Group, a consulting services company focused on delivery chain management.

Greg White

Greg White
BLUE RIDGE PRESIDENT
BLUE RIDGE BOARD OF DIRECTORS
Greg White founded Blue Ridge and serves as President, responsible for long-term strategy, product vision, strategic relationships and business development.  Greg brings more than 20 years of experience in delivering of world-class supply chain planning solutions.

Prior to Blue Ridge, Greg served in leadership roles at prominent supply-chain solution organizations, including Servigistics, a leading service parts planning solutions provider, and E3 Corporation (now JDA Software), a leading forecasting and replenishment solutions provider. He has successfully transformed supply chains at more than 100 companies, including Fortune 500 companies Henry Schein, Best Buy, Dell Computer, Staples, Newell Rubbermaid, Graybar Electric, and International Paper. Greg’s experience also includes tenure at CSK Auto, the nation’s second-largest automotive retailer, and Kmart.

A frequent speaker at national and international conferences and institutes of higher learning, Greg’s commitment to bring advanced inventory solutions to companies of every size has compelled him to develop several solutions meant to improve inventory management and to close the gap between merchandising and inventory teams. Under Greg’s leadership, Blue Ridge helps retail, distribution and manufacturing companies leverage Blue Ridge solutions to achieve the most precise and profitable supply chain.

calvin b lee headshot

Dr. Calvin B. Lee
Blue Ridge Science Advisory Board
Dr. Calvin Lee is a distinguished applied mathematician with more than 30 years of experience in successfully tackling complex projects that require operations research, statistics, and other quantitative techniques. He serves on the Blue Ridge advisory board and provides scientific research and application development guidance.

Dr. Lee has extensive experience with optimization challenges within demand networks, and he has held executive leadership positions with enterprise organizations and early-stage software companies.  Most recently, he was Vice President of Science and Customer Innovation at Acosta TrueDemand where he led a team of mathematical scientists in researching and developing innovative solutions for manufacturers and retailers.

Prior to Acosta TrueDemand, he served as Vice President and Chief Scientist at Evant/Manhattan Associates where he directed all scientific research and development in support of supply chain optimization product offerings.  His background also includes senior leadership, management and consulting roles for McKesson, where he was Vice President of Operations Research.  His supply chain experience includes leadership roles in retail merchandising (Webvan) and in transportation (Southern Pacific).

Dr. Lee has held adjunct faculty positions at several Bay Area universities teaching statistics, operations management, and management science.   He holds a Ph.D. in Applied Mathematics (Operations Research) from the University of California, Berkeley.

Jennifer Lewis Priestley

Dr. Jennifer Lewis Priestley
Blue Ridge Science Advisory Board

Dr. Priestley is a Professor of Applied Statistics and Data Science at Kennesaw State University, where she is the Director of the Center for Statistics and Analytical Services. She oversees the Ph.D. Program in Advanced Analytics and Data Science, and teaches courses in Applied Statistics at the undergraduate, Masters and Ph.D. levels. In 2012, the SAS Institute recognized Dr. Priestley as the 2012 Distinguished Statistics Professor of the Year. She served as the 2012 and 2015 Co-Chair of the National Analytics Conference.

Dr. Priestley has been a featured speaker at SAS Analytics, Big Data Week, Technology Association of Georgia, Data Science ATL, The Atlanta Chief Data Officer Summit, The Atlanta CEO Council, and dozens of corporate events addressing issues related to advanced analytics and the challenges and opportunities of “Big Data”.

She has authored dozens of articles on Binary Classification, Risk Modeling, Payday Lending, Sampling, Applications of Statistical Methodologies for Problem Solving as well as several textbook manuals for Excel, SAS, JMP and Minitab.

Prior to receiving a Ph.D. in Statistics, Dr. Priestley worked in the Financial Services industry for 11 years. Her positions included Vice President of Business Development for VISA EU in London, where she was responsible for developing the consumer credit markets for Irish and Scottish banks. She also worked for MasterCard International as a Vice President for Business Development, where she was responsible for banking relationships in the Southeastern US. She also held positions with AT&T Universal Card and with Andersen Consulting.

Dr. Priestley received an MBA from The Pennsylvania State University, where she was president of the graduate student body, and a BS from Georgia Tech. She holds a Certification from the American Banking Association in consumer credit risk, and a Certification in Base SAS Programming and a Business Analyst Certification from the SAS Institute.

SUPPLY CHAIN PLANNING EXCELLENCE

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2017 SDCE Greg White and Rod Daugherty recognized as industry leaders
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Inbound Logistics Top100 Blue Ridge 2017

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