At Blue Ridge, We Are Not Content To Improve On Old School Ideas

The Blue Ridge approach is uniquely equipped to manage demand and supply planning for retailers and distributors in the most economical way possible. Beginning with the demand forecast, Blue Ridge Supply Chain Planning doesn't just give you a statistical estimate of what items will do based on what happened in the past because items don't actually do anything themselves. It forecasts your customers and what drives them to buy, such as promotions, demographics, and a host of other factors, providing unprecedented accuracy to predicting where and when sales will occur.

Blue Ridge PrecisionPlanning™ technology translates your customer driven demand forecast into the most precise and economically driven demand and supply plan. The 'what,' 'how much,' and 'when' of all your future inventory orders are orchestrated to maximize profitability without sacrificing service to your customers.

Deep domain focus on retail and distribution and the unique supporting LifeLine™ service ensures you always have experienced professionals to support your supply chain and help guide your own team towards immense and sustainable results.

Because Blue Ridge technology is delivered via the Cloud and configured to your unique environment, there is almost no risk of a failed implementation and you can realize results in as little as 90 days.

Blue Ridge Executive Team

greg white blue ridge

Greg White
Chief Executive Officer
Greg White founded and leads Blue Ridge, applying his 22 years of experience with both solutions providers and on the client side. Under Greg’s leadership, Blue Ridge helps retailers, distributors and manufacturing companies leverage the Blue Ridge Solution(s) to achieve true inventory alignment.

Prior to Blue Ridge, Greg served in leadership roles at prominent supply-chain solution organizations, including Servigistics, a leading service parts planning solutions provider, and E3 Corporation (now JDA Software), a leading forecasting and replenishment solutions provider. He has successfully transformed supply chains at more than 100 companies, including Fortune 500 companies Henry Schein, Best Buy, Dell Computer, Staples, Newell Rubbermaid, Graybar Electric, and International Paper. Greg’s experience also includes tenure at CSK Auto, the nation’s second-largest automotive retailer, and Kmart.

A frequent speaker at national and international conferences and institutes of higher learning, Greg’s commitment to bring advanced inventory solutions to companies of every size has compelled him to develop several solutions meant to improve inventory management and to close the gap between merchandising and inventory teams. Under Greg’s leadership, Blue Ridge helps retail, distribution and manufacturing companies leverage Blue Ridge solutions to achieve the most precise and profitable supply chain.


Rodney Daugherty
Vice President | Product Strategy
Rodney Daugherty is the Vice President of Product Strategy for Blue Ridge, where he oversees product direction. For the last 21 years, Rod has been a consultant, designer, and product executive for multiple supply chain software companies including E3, JDA, Evant, Manhattan Associates, and Blue Ridge.

Prior to his career in supply chain planning software, Rod held various positions at a 1000 store drug store retail chain (Thrifty-PayLess, now part of Rite-Aid) for 13 years. Rod first served in store operations and later in merchandising in the corporate offices. Rod’s years of first-hand experience in retail and distribution wholesale forecasting and inventory optimization provide valuable insight into guiding industry executives in effective and profitable supply chain planning. Rod specializes in finished goods inventory optimization and demand forecasting for distribution wholesale and retail.

He has coached and trained at every level of an organization from senior management to inventory analysts and replenishment buyers. He received his B.A. from Boise State University and is a Certified Professional Forecaster by the Institute of Business Forecasting.


John Moffitt
Vice President | Sales and Services
John serves as Vice President of Sales and Services for Blue Ridge, where he is responsible for all Blue Ridge service offerings, as well as presales and consulting efforts.

Before Blue Ridge, John accumulated industry experience at several large retail organizations, including Thalhimer Brothers, a Richmond, Virginia based regional department store, now a part of Macy’s, and Best Products, a three billion dollar catalog showroom operator. Later, John went on to spend 7 years with Family Dollar Stores as Vice President of Allocation and Replenishment.

John has also played influential roles at multiple supply chain software and consulting companies, including IBM Corporation’s Inforem group, establishing its inventory management consulting group; Predictix helping to build their retail replenishment solution; and RGIS LLC to build the industry leading macro space planning and optimization solution, Smartspace.

John has a Bachelor of Science degree in Quantitative Analytics and an MBA from University of Richmond.

prasanna katta

Prasanna Katta
Vice President | Technology
Prasanna serves as the Vice President of Technology at Blue Ridge, bringing 22 years of experience bridging technology and business acumen to deliver high performing applications to the market.  He is responsible for devising our technology strategy, and converting our product vision into a concrete implementation.  He oversees the development, testing, technical operations, and internal IT infrastructure.

Before joining Blue Ridge, among others he held the positions of Vice President of Trading Technology at Cardlytics, and Director of Enterprise Development at ICE (Intercontinental Exchange). Throughout the years, Prasanna has accumulated a wide breadth and depth of experience, ranging from hands on complex development all the way to managing and leading teams in the design, development, and deployment of technology solutions at several market leader enterprises. Prasanna’s extensive past success in multiple areas of the technology sector helps assure Blue Ridge stays on the forefront of supply chain technology innovation while maintaining consistent, robust platform deployments for Blue Ridge customers.

Prasanna has a Bachelor’s in Industrial Engineering and an MBA from SUNY at Buffalo.  He is currently working on his MicroMaster’s Credential in Supply Chain Management from MIT.


FoodLogistics_2014 FL100

Blue Ridge News

Blue Ridge Recognized as a Top 100 Logistics IT Provider for the 4th Year
April 29, 2016
Leading B2B publication includes Blue Ridge, global provider of Cloud supply chain planning and analytics solutions, in the IL Top 100 Logistics IT Providers. Continue reading
Merchants Market Group Implements Blue Ridge Supply Chain Planning Technology
April 20, 2016
Blue Ridge enables leading Caribbean food service distributor to accurately forecast seasonal demand patterns and precisely align inventory levels. Continue reading
Three Blue Ridge Executives Named 2016 Supply Chain Pros to Know
February 17, 2016
Greg White, Rod Daugherty, and John Moffitt recognized as supply chain industry leaders by Supply & Demand Chain Executive. Continue reading
Blue Ridge Recognized as a Leader in the 2016 Gartner Magic Quadrant for Supply Chain Planning System of Record
January 22, 2016
Cloud supply chain planning and inventory optimization provider moves from the “Niche Players” quadrant to “Leaders” quadrant. Continue reading
Blue Ridge Launches Supply Chain Planning Solutions at Grolls AB
December 1, 2015
Blue Ridge implements cloud-native retail solution to maximize profits and balance inventory at Grolls AB, one of Sweden and Norway's leading and fastest growing personal protective equipment wholesale and retail Continue reading
Blue Ridge Explores the Future of Supply Chain Planning at BLUEPrint 2015
October 14, 2015
Blue Ridge discussed the evolution of demand forecasting, planning and replenishment at their annual customer and supply chain planning thought - leadership conference on October 6-8, 2015 at Château Élan. Continue reading


210 Interstate North Parkway SE, Suite 750,
Atlanta, GA USA 30339
Phone: 404-214-0856
Contact Us