At Blue Ridge, We Are Not Content To Improve On Old School Ideas

We continually innovate to provide our customers with uncommon results, at a speed never thought possible. We’re rethinking the supply chain-consumer connection, concerning ourselves with what drives consumers to buy, rather than a mere estimation of sales.

By uniquely analyzing every customer transaction, we power a deeper understanding of demand, and in turn the most precise inventory alignment across the supply chain.

Blue Ridge Executive Team

greg white blue ridge

Greg White
Chief Executive Officer
Greg White founded and leads Blue Ridge, applying his 22 years of experience with both solutions providers and on the client side. Under Greg’s leadership, Blue Ridge helps retailers, distributors and manufacturing companies leverage the Blue Ridge Solution(s) to achieve true inventory alignment.

Prior to Blue Ridge, Greg served in leadership roles at prominent supply-chain solution organizations, including Servigistics, a leading service parts planning solutions provider, and E3 Corporation (now JDA Software), a leading forecasting and replenishment solutions provider. He has successfully transformed supply chains at more than 100 companies, including Fortune 500 companies Henry Schein, Best Buy, Dell Computer, Staples, Newell Rubbermaid, Graybar Electric, and International Paper. Greg’s experience also includes tenure at CSK Auto, the nation’s second-largest automotive retailer, and Kmart.

A frequent speaker at national and international conferences and institutes of higher learning, Greg’s commitment to bring advanced inventory solutions to companies of every size has compelled him to develop several solutions meant to improve inventory management and to close the gap between merchandising and inventory teams. Under Greg’s leadership, Blue Ridge helps retail, distribution and manufacturing companies leverage Blue Ridge solutions to achieve the most precise and profitable supply chain.


Rodney Daugherty
Vice President | Product Strategy
Rodney Daugherty is the Vice President of Product Strategy for Blue Ridge, where he oversees product direction. For the last 21 years, Rod has been a consultant, designer, and product executive for multiple supply chain software companies including E3, JDA, Evant, Manhattan Associates, and Blue Ridge.

Prior to his career in supply chain planning software, Rod held various positions at a 1000 store drug store retail chain (Thrifty-PayLess, now part of Rite-Aid) for 13 years. Rod first served in store operations and later in merchandising in the corporate offices. Rod’s years of first-hand experience in retail and distribution wholesale forecasting and inventory optimization provide valuable insight into guiding industry executives in effective and profitable supply chain planning. Rod specializes in finished goods inventory optimization and demand forecasting for distribution wholesale and retail.

He has coached and trained at every level of an organization from senior management to inventory analysts and replenishment buyers. He received his B.A. from Boise State University and is a Certified Professional Forecaster by the Institute of Business Forecasting.


John Moffitt
Vice President | Sales and Services
John serves as Vice President of Sales and Services for Blue Ridge, where he is responsible for all Blue Ridge service offerings, as well as presales and consulting efforts.

Before Blue Ridge, John accumulated industry experience at several large retail organizations, including Thalhimer Brothers, a Richmond, Virginia based regional department store, now a part of Macy’s, and Best Products, a three billion dollar catalog showroom operator. Later, John went on to spend 7 years with Family Dollar Stores as Vice President of Allocation and Replenishment.

John has also played influential roles at multiple supply chain software and consulting companies, including IBM Corporation’s Inforem group, establishing its inventory management consulting group; Predictix helping to build their retail replenishment solution; and RGIS LLC to build the industry leading macro space planning and optimization solution, Smartspace.

John has a Bachelor of Science degree in Quantitative Analytics and an MBA from University of Richmond.

Blue Ridge News

Blue Ridge Explores the Future of Supply Chain Planning at BLUEPrint 2015
October 14, 2015
Blue Ridge discussed the evolution of demand forecasting, planning and replenishment at their annual customer and supply chain planning thought - leadership conference on October 6-8, 2015 at Château Élan. Continue reading
Norwegian Bath and Shower Wholesaler Vikingbad Takes Full Control Over Supply Chain with Blue Ridge Cloud Technology
August 18, 2015
Norwegian bathroom equipment wholesaler Vikingbad implements Blue Ridge Cloud Supply Chain Planning and Analytics solution to accelerate growth and increase cash flow. Continue reading
BLUEPrint Nordics Delivers Record-Breaking Turnouts During 7th Annual Conference
June 18, 2015
Blue Ridge hosted their 7th annual BLUEPrint Nordics conference this month providing an in-depth look at the future of supply chain. Continue reading
Blue Ridge Unveils the Latest In Supply Chain Strategies During 7th Annual BLUEPrint Nordics Conference
April 29, 2015
Event offers a glimpse into the future of supply chain, technology and operations. Continue reading
Blue Ridge Launches Supply Chain Analytics at Rema Distribusjon AS
March 18, 2015
Blue Ridge implements supply chain analytics at Rema Distribusjon AS, subsidiary of the major Norwegian food retailer REMA 1000. The food distributor looks to capitalize on opportunities within the company’s Continue reading
Supply & Demand Chain Executive Names Three Blue Ridge Executives to 2015 Pros to Know
March 11, 2015
Leading supply chain publication Supply & Demand Chain Executive includes Greg White, Rod Daugherty, and John Moffitt in the 15th annual Pros to Know list. Continue reading

Contact Info

Blue Ridge Corporate

210 Interstate North Parkway SE,
Suite 750,
Atlanta, GA USA 30339
Phone: 404-214-0856


Contact: Patrick Ford


Contact: John Boe


Contact: Sverre Rosmo