We Make Resilient
Supply Chains Happen

Welcome! We are Blue Ridge, creators of the
leading supply chain platform for wholesale
distributors, specialty retailers and light
manufacturers. We get businesses out of
panic mode and into profit mode.

What We Stand For

We believe that demand forecasting and pricing strategy are NOT individual activities. The unique integration of the two are what shape demand, create value and give companies ultimate control over forecast accuracy, even under erratic supply chain conditions.

With inventory data and pricing strategy working in harmony at all times, our customers can respond to new opportunities with speed and assurance. Right products, right places, right prices, — versus operating on safety stock and clearance markdowns.

Loyalty, Passion & Trust

We’ve built our culture and success on a passion for the people, blended with a relentless commitment to community and best-in-breed execution. We prove our core values every day in everything we do.

Track Record

Blue Ridge maintains a raving fan base of customers from $50M to $2B, with a 98% customer loyalty rating and 4.7/5 stars in Gartner Peer Review.

Globally Engaged Community

Our 550+ Voice of Customer is actively engaged in the Blue Ridge Community. We created a Blue Ridge Education Network that hosts 160+ learning management courses in use by more than 2,000 customer users.

Certainty in the Science

Customers trust our platform, evident in that 99.5% of recommendations are accepted by users without changes. We’ve had no failed implementations and deliver rapid ROI through 24/7 LifeLine Consulting.

Deep, Not Wide

ERPs and big-bang vendors cover a lot of ground, but they lack the breadth of capabilities and resources. We are picky. We don’t try to be all things to all people. It’s why Blue Ridge is the best at what we do.

Our Values

The art of emotional intelligence motivates us. We value hard work and results, not just effort. We are customer success obsessed, always honing our craft, and delivering on our promise to respect others.

Global Expansion

Digital continues to blurry the lines with more volatility, competition and risk. We help firms around the world manage this chaos proactively through global resources.

Not A Big IT Project

Actions speak louder than words. Blue Ridge’s LifeLine Team is relentlessly focused on customer success. White glove support and proactive value creation. For as long as we’re together.

24/7 Instant Support & Proactive Monitoring

Create Value Faster, GO LIVE in 90 Days

ZERO Failed Implementations

All in On Our Customer’s Success

We rally as a team to ensure our customer’s success just keeps getting better and better. Through connectivity and best-in-breed experiences, we are growing business velocity, together.

Partnering for Agility

We choose our Partners wisely. They allow our customers to quickly plug into the right technologies and services and pivot with new market pressures – rather than getting stuck in some pre-defined roadmap set by us. This configurable model is disrupting the way businesses think about buying software – with a low-risk, rapid path to value in months, not years.

What Our Customers Say

‘Customer Success’ is not just an abstract saying on a dusty, old plaque in our office. It’s the foundational rock of our success and the driver behind everything we do. Explore the people we work with and what they say about their experiences with Blue Ridge.

Our Fearless Leaders

Our forward-looking executive leadership team is a driving force in ensuring we meet the needs of all our stakeholders – every day and everywhere.

JIM BYRNES

CHIEF EXECUTIVE OFFICER BLUE RIDGE

Jim Byrnes is the CEO of Blue Ridge where he brings a proven track record in growing profitable application and consulting businesses.

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JEFF JENKINS

CHIEF REVENUE OFFICER

Jeff is responsible for strategic growth and profitability across the entire customer lifecycle. He is an experienced sales leader with a decorated history in the technology industry.

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SANTHOSH SRIRAMBHATLA

CHIEF TECHNOLOGY OFFICER

Santhosh brings more than 17 years of experience in software development, consulting services, customer success, and information technology. He is responsible for all aspects of product development, including cloud operations.

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ED RUSCH

CHIEF MARKETING OFFICER

Ed Rusch is a digital marketing devotee and transformational leader. He is passionate about exceptional customer experiences and working with high performing teams to drive new levels of break-through business outcomes.

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MAARTEN BALTUSSEN

GENERAL MANAGER, EUROPE

Maarten is responsible for expanding Blue Ridge’s strong presence in the Nordic region to the rest of Europe. Previously, he was the Chief Revenue Officer at ICRON.

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CLIFF ISAACSON

EXECUTIVE VICE PRESIDENT, PRODUCT STRATEGY

Cliff's responsibilities include solution strategy, product management, solution marketing, and customer problem solving. He brings 20 years of experience at software and technology growth companies as founder, CTO, head of product management, solution marketing, and most recently in technical sales.

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DAWN RUSSELL

VICE PRESIDENT, CUSTOMER SUCCESS

As Vice President Customer Experience, Dawn is responsible for overseeing the customer success in integration, product adoption, technology enhancements and overall customer satisfaction.

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RAJESH VELIYANALLORE

CHIEF DATA & ANALYTICS OFFICER

Rajesh Veliyanallore serves as the Chief Data & Analytics Officer for Blue Ridge where he focuses on developing the advanced science and the analytics capabilities to solve business problems in demand and supply planning and inventory optimization.

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LAXMIKANT BHOLE

MANAGING DIRECTOR, INDIA

Laxmikant brings 22 years of experience in IT & consulting services on a diverse technology stack. He is responsible for managing the entire India operations and product delivery.

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Our Board of Directors & Science Advisory

Our Board of Directors and Advisory Science members provide critical guidance and support to the entire organization and our stakeholders. Comprised of innovative, seasoned professionals, these leaders help to ensure that Blue Ridge is able to meet our strategic goals.

KEN WALTERS

BLUE RIDGE BOARD OF DIRECTORS

Mr. Walters previously served as President and Chief Operating Officer at Infor, one of the largest privately held software companies and a leader in enterprise software and services.

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MIKE BECKER

VOCAP INVESTMENT PARTNERS BLUE RIDGE

Mike loves the entrepreneurial process and has over 20 years of investing, technology and operations experience, much of it working with growth stage companies.

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JIM BYRNES

CHIEF EXECUTIVE OFFICER BLUE RIDGE

Jim Byrnes is the CEO of Blue Ridge where he brings a proven track record in growing profitable application and consulting businesses.

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GREG WHITE

FOUNDER, BLUE RIDGE BOARD OF DIRECTORS

Greg White founded Blue Ridge and is responsible for long-term strategy, product vision, strategic relationships and business development. Greg brings more than 20 years of experience in delivering of world-class supply chain planning solutions.

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DR. JENNIFER LEWIS PRIESTLEY

BLUE RIDGE SCIENCE ADVISORY BOARD

Dr. Priestley is a Professor of Applied Statistics and Data Science at Kennesaw State University, where she is the Director of the Center for Statistics and Analytical Services. She oversees the Ph.D.

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DR. CALVIN B. LEE

BLUE RIDGE SCIENCE ADVISORY BOARD

Dr. Calvin Lee is a distinguished applied mathematician with more than 30 years of experience in successfully tackling complex projects that require operations research, statistics, and other quantitative techniques.

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ROD DAUGHERTY

BLUE RIDGE SCIENCE ADVISORY BOARD

Rod Daugherty has spent the last 3 decades as a consultant, designer, and product executive for multiple supply chain software companies including Blue Ridge, E3, JDA, Evant, Manhattan Associates.

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Say Hi!

Ready to take the random out of your inventory decisions? Your resilient supply chain starts here. Introduce yourself to request a 4-screen demo. Or just pick our brain. We’re here for you.