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5 Ways Price Optimization Is Evolving The Demand Forecast From Guess to Max-Profit Decision

The Blue Ridge Price Optimization solution introduces science into the planning process to stop peanut butter pricing and start making meaningful, data-driven pricing decisions to shape demand. Price Optimization breaks down the costly barriers of volatility, opening up new and significant sources of profitability.

Download this paper to learn:

  • How distributors currently manage supply chain volatility
  • The benefits of Price Optimization
  • How Price Optimization solutions work to shape demand
  • 5 areas, where pricing software is evolving forecasting from reactive gut instinct to proactive, max-profit decisions

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Forecast & Simulate the Financial Outcome of Price Changes, Before They Happen.

Blue Ridge Price Optimization delivers advanced self-service analytics and simulation capabilities to optimize the profit impact of price changes across all your lines, channels and locations.

  • Optimize Pricing. Quickly identify overpriced/underpriced products for your entire assortment. Get accurate recommendations for aligning prices across products, channels & price points like wholesale, list & customer segment.
  • Improve Financial Results. Deplete excess inventory & increase fill rates to increase revenue & margins.
  • Gain Market Share. Get alerts to identify daily profit opportunities, competitive pricing & cost changes.
  • Extend Your Investment. Manage prices to conform to your business constraints & supplier requirements, while gaining the upper hand in supplier negotiations.

Blue Ridge Price Optimization Provides:

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Comprehensive pricing strategy

Simulate different pricing scenarios & forecast the impact of a change before you implement it. Identify lower-risk profit opportunities & visualize underpriced/overpriced items across the entire assortment

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Price Segmentation

Forecast results of changes by price-type relationships. Display detailed results to understand the impact of each constraint. Optimize prices using different cost models or price groupings.

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Competitive Positioning

Manage to your business requirements & act quickly on competitive price changes, supplier rules, segmentation, competitive positioning & price change frequency.

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Self-Service Analytics

Purpose-built for retail & distribution. Science learns from price changes & sales results over time to steadily improve price recommendations.

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Customer Segmentation

Identify customer performance, discounting & pricing opportunities based on willingness to pay & past performance. Align customer segment prices with optimized channel prices to grow margins.

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Rapid, Sustainable Results

Configure to your unique environment & be live in under 90 days. Quickly execute smart price recommendations, simulate pricing for future price lists, & continually refine your pricing strategy year after year.


Watch the video to learn how Blue Ridge Price Optimization + Supply Chain Planning can help you make smart pricing decisions and start shaping demand with unprecedented accuracy.

Blue Ridge Price Optimization Solution

Amplify profits and grab new market opportunities faster. Blue Ridge’s best-of-breed supply chain planning system uniquely integrates with a powerful, science-based price optimization platform. Use intelligent price sensitivity analysis, competitive analysis, pricing simulations and price recommendations within SCP to drive dramatic cost reductions and revenue growth. In less than 90 days.