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Build a resilient supply chain.

Friction-free supply chain execution creates resiliency – happy customers and higher margins alongside. React to just about anything. Don’t tie up cash that could be used smarter elsewhere – like funding that next big growth project.

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Demand Planning
Replenishment Planning
Integrated Business Planning (S&OP)
Supply Planning

Jim Byrnes
Executive Chairman

Jim Byrnes is the Executive Chairman of Blue Ridge, where he brings a proven track record in growing profitable application and consulting businesses.

Prior to joining Blue Ridge, Jim served as CEO of M4 Global Solutions, consisting of three independent operating companies: Changepoint, Uniface. and Lochbridge. Prior to M4, he spent more than 11 years at Infor, where he held multiple executive positions, including SVP of Process Manufacturing and Wholesale Distribution and EVP of Global Consulting Services.

He previously ran the US operations of Ability as President of the supply chain management solutions provider. Jim has also served as the Chief Operations Officer of Impact Innovations Group, a consulting services company focused on delivery chain management.

Santhosh Srirambhatla
Chief Product & Technology Officer

Santhosh brings more than 17 years of experience in software development, consulting services, customer success, and information technology. He is responsible for all aspects of product development, including cloud operations.

Prior to joining Blue Ridge, Santhosh led the successful implementation of supply chain solutions and transformations for enterprise organizations. His background also includes extensive S&OP, supply chain planning, and logistics experience with management and consulting roles at Steelwedge, Honeywell, and i2 Technologies.

He holds an MS in Industrial Engineering from Arizona State University and a Bachelor of Engineering in Mechanical Engineering from Osmania University.

Timothy Alvis
Chief Information Officer

Tim began his career as a software engineer and entrepreneur before joining Amazon, where his focus shifted toward product leadership while launching new businesses under the AWS umbrella. Most recently, Tim helped grow SPINS as a product and technology leader to a successful $1.3B exit in 2021.

Tim is passionate about understanding customers and their challenges and then creating solutions that address them head-on. He was thrilled to join Blue Ridge after seeing the positive impact their software has on their customers and meeting the extremely driven, talented, and wonderful team Blue Ridge has assembled.

Sverre Rosmo
General Manager, Europe

For almost a generation, Sverre has marketed, sold, designed, and implemented Supply Chain Planning solutions throughout Europe and now oversees Blue Ridge’s operations in Europe.

Sverre has an educational background in business strategy and logistics and a varied career helping retailers, distributors, and manufacturers get in control of their supply chain- and production planning in several countries across Europe.

Having seen the Blue Ridge solutions save companies and turn them into profitable and rewarding companies to work in, Sverre has become passionate about the immense value that the solutions bring to the table – all from breakthrough changes in the Annual Statements to creating new and enriching job content for our heroes, the Supply Chain Planners, – to management gaining full control of the company, and for the owners who see their investment prosper and thrive.

Sam Sharff
Chief Financial Officer

Sam has held financial leadership roles with many high-growth SaaS companies, from sub-$10 million to $300 million+ ARR.

Prior to Blue Ridge, Sam was CFO at DadeSystems (acquired by Versapay, a Great Hill Partners company). Before that, Sam was VP Finance at Netsurion (Providence Strategic Growth), Director Finance at Model N (NYSE:MODN), and led FP&A at Greenway Health (Vista Equity Partners).

Sam began his career at PricewaterhouseCoopers (PwC). Sam holds an MBA from the University of Florida and a Bachelor’s from the University of Michigan.

Laxmikant Bhole
Managing Director, India

Laxmikant brings 22 years of experience in IT & consulting services on a diverse technology stack. He is responsible for managing the entire India operations and product delivery.

Prior to joining Blue Ridge, Laxmikant executed large-scale, complex IT transformation programs in leading IT organizations such as Accenture, IBM, Wipro, and Ness Technologies. He has extensive experience in large-scale cloud transformation engagements and is also skilled in digital transformations, enterprise architecture, AI, DevOps, Big Data, IT strategy and governance, global delivery model, and Due Diligence.

Laxmikant holds a Bachelor of Engineering in Electronics from Mumbai University and Post Graduation in Finance Management from MIT, Pune.

Dawn Russell
Chief Customer Officer

As Chief Customer Officer, Dawn is responsible for overseeing customer success in integration, product adoption, technology enhancements, and overall customer satisfaction. A results-oriented IT professional with 20 years of experience driving growth, deliverables, and productivity for diverse organizations.

Prior to joining Blue Ridge Dawn was VP of Development and Customer Success with Izenda, where she was responsible for product management, product development, onboarding, and support initiatives across the company to deliver outstanding customer value. Prior to that, Dawn applied her management skills at NCO, Stratose, QBE FIRST, and Trauner, Cohen & Thomas LLP.

Brian Murphy
Chief Sales Officer

Brian is the Chief Sales Officer for Blue Ridge responsible for driving sales growth and delighting customers. Brian has over 27 years of sales and leadership experience in the supply chain industry with specific expertise in scaling business development organizations.

Prior to joining Blue Ridge, Brian was VP of Sales for Stord and VP of Sales for Ryder Supply Chain Solutions. Additionally, Brian has held sales and leadership roles at XPO Logistics, Bunzel, and ADP.

Brian holds a bachelor’s degree in Marketing from Winona State University.

Jeff Hawkins
Chief Executive Officer

Jeff brings more than 20 years of experience leading companies through unprecedented top-line growth.

Prior to joining Blue Ridge, Jeff was an operating executive with the private equity firm TPG where he executed some of the most notable and interesting transactions in private equity, including software and supply chain companies such as Llamasoft, Transplace, and Wind River.

In addition to TPG, Jeff led growth transformations for companies owned by private equity firms including Apax Partners, Cerberus Capital Management, and Sun Capital Partners.

In addition to his private equity experience, Jeff has led growth transformations while holding senior Operating and Partner roles with leading publicly traded companies, including Deloitte Consulting, JPMorgan Chase, and AlixPartners.

Prior to private industry, Jeff enjoyed early career success as an Intelligence Collection Officer with the United States Air Force (USAF) followed by several years as a field operator with the National Security Agency (NSA), holding a Top Secret/Sensitive Compartmented Information (TS/SCI) security clearance for eight years.

Jeff holds a bachelor’s degree in business from The University of Maryland, Magna Cum Laude, and a master’s degree from America’s oldest technological research university, Rensselaer Polytechnic Institute (RPI).