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Pricing Solutions for Automotive Aftermarket

Science Wins 

Still predicting automotive demand from the rear-view mirror? The gears are shifting too quickly to rely on cost-plus pricing strategies

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NO MORE SKU BLUES: WHY IT'S TIME TO EMBRACE PRICE OPTIMIZATION

A tech-enabled approach to inventory forecasting is critical. But inventory is just one piece of the puzzle. Marrying demand planning with Price Optimization brings demand to the right level and maximizes profitability. Every time.

USING PRICE OPTIMIZATION AND 
PRICING ANALYTICS TO SHAPE DEMAND

Demand shapes price. Or is it the other way around... Price shapes demand? Actually, it's both. Pricing analytics and Price Optimization solutions go deep into the dark crevices where margin hides.

Today’s distributor needs to see the big-picture relationship of inventory levels and prices. The profit impact, the opportunities, and which prices are both competitive and profitable for each channel, product and customer.

BLUE RIDGE 
PRICE OPTIMIZATION

OUR AUTOMOTIVE CUSTOMERS

Price Optimization is evolving forecasting from reactive, gut instinct to proactive, max-profit decisions. Create the perfect price for every product, channel and customer, breaking down costly barriers and elevating your cash position.

PRICE
SEGMENTATION

PRICE OPTIMIZATION KEY CAPABILITIES

COMPREHENSIVE 
PRICING STRATEGY

MARKET POSITIONING

PRICE OPTIMIZATION + SCP =
MARGIN FIRING ON ALL CYLINDERS

Amplify profits and grab new market opportunities faster. Blue Ridge’s powerful, science-based Price Optimization platform uniquely integrates with the Blue Ridge best-of-breed Supply Chain Planning solution. Use intelligent price sensitivity analysis, competitive analysis, pricing simulations and price recommendations within SCP to drive dramatic cost reductions and revenue growth. In less than 90 days.

TAKE ME TO SCP

Blue Ridge’s machine learning-based Pricing Optimization solutions deliver 
a strong competitive advantage by ensuring that every pricing decision is a 
strategic step toward margin acceleration. 

Instantly analyze the most profitable price for every item, channel 
and customer. Understand willingness to pay, competitor prices, and 
the financial impact of a price change. Before you pull the lever.

Most automotive distributors approach pricing strategy by either:

  1. 1. Increasing prices for all products, leading to 60% of products 
    being overpriced. Or

    2. Increasing price for top performers, causing too much reliance 

    on the same products to absorb change.


Pricing Optimization & Management

SHAPE DEMAND + MARGINS

5 Ways Price Optimization is
Evolving the Demand Forecast

NO MORE COSTLY GUESSES

BLUE RIDGE WHITE PAPER

ADVANCED
ANALYTICS

CUSTOMER
SEGMENTATION

RAPID, SUSTAINABLE RESULTS

Connect ERP inputs to pricing decisions to reduce risk with large assortments and expanding channels. Create agility to market fluctuations and competitive threats. Execute faster on low-risk opportunities within the broader context of the business.

Understand product relationships like groups, lines, selling channels and families. Optimize profits through bundles, part substitutes and good-better-best scenario planning. 
Segment prices and easily modify over 
time to improve results.

Accurately gauge price sensitivity to improve price image. Predict market response and competitive positioning. Incorporate competitive pricing and availability into discounts and quotes.

Leverage machine learning models to get an accurate picture of price elasticity across all items everywhere. Models update dynamically over time to steadily improve forecasts, eliminate mispriced items, position against competitors and act faster on revenue opportunities.

Identify customer performance, discounting and pricing opportunities based on willingness to pay. Set/refine prices by fleets, installers, jobbers and other customer groups. Enable Sales with data to improve quotes, quote acceptance and margin improvement.

Configure to your unique environment and be live in under 90 days. Incorporate price recommendations into existing processes. Leverage deep knowledge of the automotive and automotive aftermarket industry. Align pricing strategies to ERP execution and long-term business goals.

Understand product relationships like groups, lines, selling channels and families. Optimize profits through bundles, part substitutes and good-better-best scenario planning. 
Segment prices and easily modify over 
time to improve results.

Neither of these approaches looks at pricing from behind the lens of business objectives, leading to an alarming fact… Only 6% of products are priced correctly. That means poor price image with customers and market share shortfalls.

Blue Ridge Pricing Optimization connects all of the inputs – market and competitive sensitivity, demand shaping, ERP data, Sales quotations, financial forecasts – to engineer prices for long-term profit growth and continuous improvement.

Blue Ridge’s machine learning-based Pricing Optimization solutions deliver 
a strong competitive advantage by ensuring that every pricing decision is a 
strategic step toward margin acceleration. 

Instantly analyze the most profitable price for every item, channel 
and customer. Understand willingness to pay, competitor prices, and 
the financial impact of a price change. Before you pull the lever.

Most automotive distributors approach pricing strategy by either:

  1. 1. Increasing prices for all products, leading to 60% of products 
    being overpriced. Or

    2. Increasing price for top performers, causing too much reliance 
    on the same products to absorb change.

24/7 EXPERT CONSULTING THROUGH LIFELINE 

Actual Humans Proactively Monitor & Continuously Refine Results

NO

FAILED IMPLEMENTATIONS

<90 

DAYS TO GO LIVE

98% 

RETENTION RATE

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Blue Ridge’s Pricing solutions bring machine learning-based science and intelligent recommendations to create a wide-open road for strategic growth.

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