Blue Ridge Announces New CEO

Jim Byrnes appointed Chief Executive Officer

Atlanta, GA. Feb 23, 2017 Blue Ridge, provider of comprehensive, cloud-native supply chain planning solutions and a Gartner Magic Quadrant Leader in the Supply Chain Planning System of Record, announced today the appointment of Jim Byrnes as Chief Executive Officer.

 Quote startJim has a proven track record of leading high-growth technology companies to the next level with his keen focus and passion for customer success growth.Quote end
“Jim has a proven track record of leading high-growth technology companies to the next level with his keen focus and passion for customer success,” said Greg White, Blue Ridge founder. “His extensive experience will be coupled with further investment in research and development activities and global sales and marketing capabilities, and will serve as a catalyst to propel Blue Ridge to the next level of expansion.”

White will transition to the role of President, responsible for long-term strategy, product vision, strategic relationships and business development. He will also continue to serve on the company’s board of directors.

Byrnes is a technology industry veteran and most recently served as CEO of M4 Global Solutions, consisting of three independent operating companies: Changepoint, Uniface and Lochbridge.  Prior to M4, he spent more than 11 years at Infor, where he held multiple executive positions including SVP of Process Manufacturing and Wholesale Distribution and EVP of Global Consulting Services.

“Blue Ridge has built an extraordinary foundation with the development of disruptive, next-generation supply chain planning technology, validated by leading industry analysts,” said Jim Byrnes. “With the support of the talented team at Blue Ridge, I am excited about the tremendous growth opportunity and confident in our ability to continue our world-class customer retention and satisfaction to deliver outstanding outcomes for our customers.”

About Blue RIdge

Blue Ridge Supply Chain Planning and Price Optimization solutions empower distributors and retailers to tap into undiscovered margin through enterprise-wide inventory intelligence, automation and synchronization. Blue Ridge uniquely combines demand forecasting with pricing strategy, so that businesses can proactively understand the unpredictable and allocate the right inventory – right-priced across the entire mix – to accelerate top- and bottom-line results. In a world where the only constant is change, Blue Ridge provides more certainty, more speed, and more assurance – so companies can see the why behind the buy, and respond faster to the unexpected. That’s why major retailers and distributors rely on Blue Ridge for a more foreseeable future. For more information, go to