Blue Ridge Announces New Executive Appointments to Accelerate Innovation

Rajesh Veliyanallore appointed Chief Data & Analytics Officer; Santhosh Srirambhatla joins as Vice President of Product Development

ATLANTA, Ga. May 9, 2017 - Blue Ridge, provider of comprehensive, cloud-native supply chain planning solutions and Gartner Magic Quadrant Leader in the Supply Chain Planning System of Record, today announced the appointment of two new executives. Leveraging extensive supply chain technology experience, Rajesh Veliyanallore has been appointed Chief Data and Analytics Officer and Santhosh Srirambhatla joins as Vice President of Product Development.

 Quote startBoth bring extensive supply chain subject matter expertise and operational experience to their respective roles and underscore our expanding investment and commitment to advance the value our solution delivers.Quote end
“We are very excited with these additions to our leadership team as they will challenge the status quo in supply chain planning solutions,” said Jim Byrnes, CEO of Blue Ridge. “Both bring extensive supply chain subject matter expertise and operational experience to their respective roles and underscore our expanding investment and commitment to advance the value our solution delivers.”

Most recently, Veliyanallore was Director of Forecasting Strategy at Walmart leading programs focused on transforming forecasting processes through data driven strategies and predictive analytics. Before Walmart, he directed the development of demand forecasting and replenishment software solutions for Manhattan Associates.

Prior to joining Blue Ridge, Srirambhatla’s supply chain expertise included management and consulting roles at Steelwedge, Honeywell and i2 Technologies where he was responsible for development and delivery of sales and operational planning (S&OP), supply chain planning and logistics solutions.

About Blue RIdge

Blue Ridge Supply Chain Planning and Price Optimization solutions empower distributors and retailers to tap into undiscovered margin through enterprise-wide inventory intelligence, automation and synchronization. Blue Ridge uniquely combines demand forecasting with pricing strategy, so that businesses can proactively understand the unpredictable and allocate the right inventory – right-priced across the entire mix – to accelerate top- and bottom-line results. In a world where the only constant is change, Blue Ridge provides more certainty, more speed, and more assurance – so companies can see the why behind the buy, and respond faster to the unexpected. That’s why major retailers and distributors rely on Blue Ridge for a more foreseeable future. For more information, go to www.blueridgeglobal.com