Blue Ridge Announces RaceTrac as a New Customer at Gartner Supply Chain Executive Conference 2017

GARTNER Supply Chain Executive Conference 2017, Phoenix, AZ May 23, 2017 - Blue Ridge, provider of comprehensive, cloud-native supply chain planning solutions, today announced that Atlanta-based convenience store chain RaceTrac has selected Blue Ridge Cloud-native technology to improve demand forecasting and planning across their distribution network.

Greg White, president at Blue Ridge, said, “RaceTrac is at the forefront of serving the empowered consumer.  They have made the strategic decision to implement advanced supply chain technology to capitalize on the changing dynamics of today’s commerce, and their company culture, team and technology position them to make game-changing strides.”

 Quote startRaceTrac is at the forefront of serving the empowered consumer.  They have made the strategic decision to implement advanced supply chain technology to capitalize on the changing dynamics of today’s commerce, and their company culture, team and technology position them to make game-changing strides.Quote end

Blue Ridge will be exhibiting its solutions in booth #210 at the Gartner Supply Chain Executive Conference 2017, May 23 -25 at the JW Marriott Desert Ridge in Phoenix, AZ.

About Gartner Supply Chain Executive Conference 2017

Gartner Supply Chain Executive Conference 2017 is the world’s most important gathering of supply chain leaders. Disruptions large and small confront today’s supply chains on a daily basis. At this year’s conference, chief supply chain officers and their leadership teams focus how to recognize the impacts of disruptions and create transformational strategies that empower the organization to exceed performance expectations.

About RaceTrac

Headquartered in Atlanta, Georgia, third-generation led, family-owned RaceTrac has been serving guests since 1934 and now operates more than 450 convenience store locations in Georgia, Florida, Louisiana and Texas. While operating under its mission of making people’s lives simpler and more enjoyable, many RaceTrac stores feature Swirl World frozen desserts, an expanded coffee bar, seating areas and free Wi-Fi. The company has been named a top workplace across the four states in which it operates, and has been recognized on Forbes list of largest private companies every year since 1998. In 2014, RaceTrac CEO Allison Moran was recognized by Convenience Store News as a “Woman of the Year" and Convenience Store Decisions named RaceTrac as its “Chain of the Year.” For more information, visit RaceTrac on Facebook, Twitter, Instagram, Web and LinkedIn.

About Blue RIdge

Blue Ridge Supply Chain Planning and Price Optimization solutions empower distributors and retailers to tap into undiscovered margin through enterprise-wide inventory intelligence, automation and synchronization. Blue Ridge uniquely combines demand forecasting with pricing strategy, so that businesses can proactively understand the unpredictable and allocate the right inventory – right-priced across the entire mix – to accelerate top- and bottom-line results. In a world where the only constant is change, Blue Ridge provides more certainty, more speed, and more assurance – so companies can see the why behind the buy, and respond faster to the unexpected. That’s why major retailers and distributors rely on Blue Ridge for a more foreseeable future. For more information, go to www.blueridgeglobal.com