Create a Value Multiplier

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HIGHLINE AFTERMARKET 
CUSTOMER VIDEO

Highline Aftermarket cut inventory by $5M in the first year with SCP. They can now spend more time looking into what drives business vs. placing orders.

Learn how the SCP product gets inventory and demand in sync everywhere to drive immediate visibility, agility and results.

SUPPLY CHAIN 
PLANNING SOLUTION

NUMBERS. DON'T. LIE.

BLUE RIDGE CASE STUDY

OUR AUTOMOTIVE CUSTOMERS

BLUE RIDGE BENEFITS

SCP + PRICING SOLUTIONS =
HIGH-PERFORMANCE VALUE CREATION

More horsepower for you. Uniquely blend SCP with intelligent Pricing tools to take profit and margins from 0 to 60 instantly. 
Blue Ridge creates a value multiplier by blending demand sensing capabilities with price optimization across assortments, locations and channels. Find competitive threats. Simulate the outcome of price changes. Continually refine prices to strategically shape demand and produce new revenue streams/profit margins.

TAKE ME TO SUPPLY CHAIN PLANNING

INCREASE 
VISIBILITY

REDUCE OVERSTOCK &
BALANCE INVENTORY

PREDICT
ERRATIC DEMAND

MAXIMIZE 
PROFITS

INCREASE 
REVENUE

OPTIMIZE
 PRICING

IMPROVE 
FINANCIAL RESULTS

GAIN
MARKET SHARE

EXTEND YOUR 
INVESTMENT

BLUE RIDGE 
PRICE OPTIMIZATION

Blue Ridge Price Optimization delivers advanced 
self-service analytics and simulation capabilities to optimize the profit impact of price changes across all your lines, channels and locations.

LET's TALK.

Schedule 30 minutes to discuss your challenges with a supply chain planning and pricing expert.

GET FREE HELP

MORE
PROVEN 
RESULTS

Blue Ridge helped the country's premier automotive paint, body and equipment distributor

12.6% 

CUT 
INVENTORY

INCREASED
SERVICE LEVELS

6% 

LOWERED
OVERSTOCK

31% 

REDUCED
ORDERS

56% 

A high-performance partnership with Blue Ridge and Insights2Action strategically incorporates inventory forecasting and replenishment into value-based pricing decisions.

Planning & Pricing Optimization jumpstarts margins and mitigates the financial impact of backordered parts, broad assortments with low turns, aging car parc, and the complexities of the dynamic automotive aftermarket – new channels, customers, discounts and product types.

Instantly analyze and continuously improve profits on every 

product, everywhere. Even seasonal, slow or intermittent and fast 
movers like motor oil, chemicals, oil and air filters, brake pads 
and rotors. Understand willingness to pay, competitor 
prices, discount performance, and the financial impact 
of price changes throughout the full range. 
Before you pull the lever.

Planning & Pricing Optimization Management

A WELL-OILED PROFIT ENGINE 

READ THE CASE STUDY

See how Blue Ridge Supply Chain Planning fueled huge results for a complex automotive parts distributor in under 15 weeks.

Automotive Parts Distributor Reduced 
Overstocks & Inventory Instantly

Insights2Action is the competitive pricing authority for the automotive aftermarket industry. Expert Category Management and Analytical Consulting + on-point market insights about your competitors’ pricing, parts availability and go-to-market strategies.

Together with Planning & Price Optimization, it’s everything auto distributors need to reduce the cost of having large assortments. Create the right price for a complexity of channels and customers. And tighten the screws on discounts, virtual kitting and segmentation creation.

8% 

REVENUE 
IMPROVEMENT

PROFIT 
IMPROVEMENT

PAYBACK 
IN MONTHS

IMMEDIATE, MEASURABLE UPLIFT

6% 

<12

Member of:

ABOUT INSIGHTS2ACTION

24/7 EXPERT CONSULTING THROUGH LIFELINE 

Actual Humans Proactively Monitor & Continuously Refine Results

NO

FAILED IMPLEMENTATIONS

<90 

DAYS TO GO LIVE

30+ 

YEARS

In Category Management & Analytical Consulting

ENGAGED BY 10 OUT OF THE TOP 11 AUTOMOTIVE PARTS RETAILERS DISTRIBUTORS & PROGRAM GROUPS

Over 50 Aftermarket Clients

98% 

RETENTION RATE

HOW IT 
WORKS

A transparent solution delivering control and visibility, at every stage

Don’t just trust the algorithm. See it.

Deep-assortment optimization = best margins possible

Analysis on market prices & price sensitivity = competitive agility

Transparent & immediate feedback = confidence

View of results over time = continuous improvement

Auto aftermarket niche = rich knowledgebase

Implementation strategies = rapid ROI success

Automotive Aftermarket 
Planning & Pricing Optimization

Driving Today's Margins  

In the automotive aftermarket, margin loss due to huge assortments is the nature of the beast. Or, is it? Distributors now have a more calculated approach in planning and pricing their inventory to shape margins. One that combines software + consulting. The best of both worlds.


Blue Ridge and Insights2Action have developed a high-powered, cloud-based profit engine combining Supply Chain Planning (SCP) + Pricing Optimization Management solutions + expert consulting. Engineered for growth.

SEE DEMO