Profitable retailers understand demand forecasting strategies are not one-size-fits-all.
Minimizing stockouts and overstock and maintaining accurate inventory levels that satisfy customer demand is crucial. Building a demand forecast based on actionable data provides retail stores with the agility and adaptability to remain profitable despite fluctuating demand.
Blue Ridge software allows you to be supply chain invincible regardless of the industry. We help you plan with precision to eliminate guesswork or time-consuming spreadsheet usage. Ensure you have the right inventory in the right place at the right time with Blue Ridge.
Having the right products available is a tall order in our current world of roller-coaster supply and unpredictable consumer behavior. Learn how to improve customer experience and proactively manage risk from problems like backorders and unsold furniture in the warehouse.
Get accurate demand sensing and price analysis to compete effectively in multi-channel and regional markets. Analyze data and efficiently replenish, allocate, plan and price broad assortments with confidence.
Stabilize erratic supply and demand while minimizing risk related to seasonal and perishable products, such as fresh vegetables and meat. Create just-in-time delivery of the products your customers want, with inventory in profitable balance.
Reduce time spent on mundane planning tasks like building replenishment orders. Plan for seasonal demand with confidence. Offset increasing costs from suppliers, right-price products and deliver the best omnichannel retailing experience.
We have experience working with retailers in these additional markets. We are here to help retailers balance their demand and supply planning challenges. Contact us today for more information.
Demand forecasts estimate how much retailers will sell. These forecasts use multiple variables to predict their sales, allowing retailers to optimize their supply chain and decision-making processes.
Most retailers use specialized software to process extensive datasets and create accurate demand forecasts. These retail inventory forecasts account for several major areas that impact demand, including:
Demand planning software accounts for these factors and uses artificial intelligence (AI) and machine learning capabilities to extract useful information from large amounts of data.
Blue Ridge provides modern supply chain management software to help retailers improve forecasting accuracy and increase their profitability. Our tools offer AI assistance to automate planning and improve efficiency. They are cloud-based, allowing for convenient access while maximizing your technology investment.
Access business information through a user-friendly dashboard and extract valuable insights to help you stay competitive in the retail industry.
Our software includes four integrated product modules:
Demand Planning in retail allows you to plan for inventory purchases. This module enables retailers to reduce inventory and overstock. It works across thousands of products at multiple retail locations, allowing you to build a more invincible supply chain.
With Blue Ridge, you get more than quality software. We offer LifeLine support for easy access to answers and information.
Our software solution allows you to extract valuable insights from your business data to improve customer experiences and bring business success. Get started today by requesting a demo from our expert team.
Feel free to explore our insights in supply chain management and check back often as new content is added regularly.
Todd Rankin
Head of Channel & Partnerships
Todd is a go-to-market executive with 25 years of experience scaling internet- and SaaS-based companies as an active member of leadership teams. He is well-versed in building channel and partner programs from the ground up as part of an overall go-to-market and customer value creation strategy.
With 15 years in the supply chain industry, Todd has worked with leading SaaS companies in the risk management, logistics, supply chain, and procurement verticals, as well as with GSIs and specialized system integrators and consultants that support organizations ranging from the largest global enterprises to mid-market firms.
Prior to joining Blue Ridge, Todd held leadership roles at Alloy.ai, HICX, Project44, Convey, and Dsco.io (now Radium).
Todd lives in Salt Lake City, graduated from Hobart College, and has served on various nonprofit boards in Utah, including those focused on education and the arts.
David Howland
Chief Marketing Officer
David Howland is a marketing executive with over 25 years of experience building category leaders, accelerating revenue growth, and leading transformative teams. He specializes in crafting compelling narratives and driving scalable go-to-market strategies that fuel innovation and performance.
Previously, David served as CMO of Earnix, Questback, and Longview Solutions, where he helped SaaS companies expand market presence and performance through brand transformation and data-driven marketing. Earlier, he led Brand and Digital Marketing at Nasdaq, guiding its exceptional growth as the FinTech pioneer.
David holds an M.A. from the University of Oregon and a B.A. from the College of Wooster.
Matt Bordes
Chief Revenue Officer
With 18 years in enterprise SaaS software and the last 12 at Plex and Rockwell Automation, Matt honed his expertise in driving sales success and building high-performing teams. His deep understanding of ERP, MES, QMS, and Supply Chain in manufacturing has enabled him to create significant value for mid-market and enterprise organizations.
Prior to joining Blue Ridge, Matt served as Vice President of the Americas for Rockwell’s enterprise software business. His journey started in sales, where he quickly developed a passion for building and leading sales teams. Over the years, he has managed regions across North America and Latin America, primarily focusing on the mid-market. He believes that sales success is a blend of both art and science where a disciplined, methodical approach is key to achieving sustained results.
At the core of his leadership style is a commitment to fostering a culture of collaboration, accountability, and teamwork.
Matt Worth
Chief Customer Success Officer
Matt is a supply chain subject matter expert with 25 years of experience in helping leading enterprises transform their supply chains with innovative SaaS solutions.
Prior to joining Blue Ridge, Matt held the COO position at Trax Technologies, a SaaS provider of Logistics Spend Management solutions. He also spent considerable time at E2open, leading Professional Services teams in enabling end-to-end supply chain collaboration and control tower solutions for major manufacturers. The first decade of his career was dedicated to management consulting with Accenture and PricewaterhouseCoopers.
Matt’s educational background includes a BA from Cornell University, MBA from Rice University, and a certification in Digital Supply Chain Transformation from MIT.
Lia Kapanadze
Chief of Staff
Lia brings several years of experience as a consultant and advisor for Private Equity firms, including TPG, to drive “extreme” top-line growth for middle-market B2B SaaS companies.
Most of her work has been in the “Commercial” operating functions, including Sales, Marketing, Revenue Operations, Channel, Product, and Pricing.
As the Chief of Staff and Head of Revenue Operations for Blue Ridge, Lia drives visibility, efficiency, and productivity across Commercial teams with the goal of growing the customer base and increasing the value customers derive from our SaaS software solutions.
Prior to working for PE firms, she began her career at a Supply Chain-focused Management Consulting firm headquartered in NYC.
Lia was born and raised in Tbilisi, the Republic of Georgia; she came to the United States in 2013 to study at University. She is fluent in Georgian, Italian, and English and certified in JavaScript, Python, and Ruby. Lia holds a bachelor’s degree in Economics from Mount Holyoke College.
Laura Hogans
Talent & HR Leader
Laura is a collaborative, influential leader with an exceptional record of accomplishing inclusive and consultative talent acquisition practices. With over 15 years of experience in talent acquisition and HR services, she currently serves as the Head of Talent and HR for Blue Ridge. Laura’s experience has allowed her to grow and sharpen her skills in Recruiting, Coaching, Leadership, Engagement, and Talent selection.
Laura received a BS in Business Administration from Delaware Valley University and is dedicated to organizational growth and company culture.
Ken Carpenter
Chief Product & Strategy Officer
Ken brings an extensive history of solution innovation, business strategy and ecosystem development across industries and technology areas to his role as Chief Product & Strategy Officer. With his executive and corporate strategy experience, he has created and lead programs working across major strategic partnerships, large and small consultancies, channel partners, and technology alliances.
Ken’s history includes supply chain management solution companies like Blue Yonder (formerly known as JDA Software) developing modern partner programs, ParkourSC (formerly known as Cloudleaf) in IoT and digital twin solutions, and Cisco Systems leading business
operations in solutions for Sports, Entertainment, and Retail.
Ken graduated from Brigham Young University with a BS in Business Management with emphasis on Finance and an MBA with emphasis on Venture Capital, Entrepreneurship and Strategy. He also led the BYU Cougars Men’s Swim Team as Captain in his undergraduate
years.
Kyle J. Pexton
Chief Executive Officer
Kyle Pexton is a seasoned executive with 25+ years of leadership experience in SaaS-based B2B software companies, specializing in driving innovation and growth in the technology and FinTech sectors. Most recently, Mr. Pexton served as President and CFO of NMI, a payments enablement platform, where he led the company through significant organic growth and strategic acquisitions. Prior to NMI, he held senior financial leadership roles at Accelerated Payment Technologies and Authorize.Net, contributing to their substantial success in the payments and technology industries.
Mr. Pexton has also served on the boards of several companies across the payments, e-commerce, capital markets, supply chain, and retail sectors, where he provided strategic guidance on technology, finance, and operations.
Kyle is a licensed Certified Public Accountant and holds a Master of Accountancy degree from Brigham Young University.
Judith Zielinski
General Manager, Europe
As the General Manager for Europe at Blue Ridge, Judith Zielinski oversees Blue Ridge’s operations across the region, driving the company’s success and expanding its footprint in the supply chain planning sector.
With extensive experience in customer success, strategic business development, and sales across multiple continents, Judith has a proven track record of delivering impactful results for customers in the Nordics, EMEA, and APAC regions. Her expertise spans complex sales, cross-functional team leadership, and building strong customer relationships, particularly in SaaS solutions for supply chain optimization.
Before joining Blue Ridge, Judith held various roles at RELEX Solutions, Blue Yonder, and Symphony RetailAI, where she was instrumental in driving sales and customer success across the Nordics and broader European markets. She holds a MA in Diplomacy and Politics from the University of Nottingham and a law degree in European Legal Systems from the University of East Anglia.
Judith is passionate about helping organizations achieve efficiency and profitability through innovative supply chain planning solutions, turning challenges into opportunities for growth and transformation.
Sam Sharff
Chief Financial Officer
Sam has held financial leadership roles with many high-growth SaaS companies, from sub-$10 million to $300 million+ ARR.
Prior to Blue Ridge, Sam was CFO at DadeSystems (acquired by Versapay, a Great Hill Partners company). Before that, Sam was VP Finance at Netsurion (Providence Strategic Growth), Director Finance at Model N (NYSE:MODN), and led FP&A at Greenway Health (Vista Equity Partners).
Sam began his career at PricewaterhouseCoopers (PwC). Sam holds an MBA from the University of Florida and a Bachelor’s from the University of Michigan.
Dawn Russell
Chief Customer Officer
As Chief Customer Officer, Dawn is responsible for overseeing customer success in integration, product adoption, technology enhancements, and overall customer satisfaction. A results-oriented IT professional with 20 years of experience driving growth, deliverables, and productivity for diverse organizations.
Prior to joining Blue Ridge Dawn was VP of Development and Customer Success with Izenda, where she was responsible for product management, product development, onboarding, and support initiatives across the company to deliver outstanding customer value. Prior to that, Dawn applied her management skills at NCO, Stratose, QBE FIRST, and Trauner, Cohen & Thomas LLP.
Brad Kaluzna
Chief Revenue Officer
Brad is the Chief Revenue Officer for Blue Ridge responsible for driving sales growth, overseeing marketing strategy, and delighting customers. Brad has over 20 years of sales and leadership experience in the technology industry.
Prior to joining Blue Ridge, Brad was Chief Revenue Officer for SmartLinx and VP of Global Enterprise Sales for ADP. Brad spent 20+ years at ADP, where he held 10 different roles, which aligns perfectly with his loyalty and entrepreneurial spirit.
Brad holds a bachelor’s degree from Indiana University Bloomington.
Jim Byrnes
Executive Chairman
Jim Byrnes is the Executive Chairman of Blue Ridge, where he brings a proven track record in growing profitable application and consulting businesses.
Prior to joining Blue Ridge, Jim served as CEO of M4 Global Solutions, consisting of three independent operating companies: Changepoint, Uniface. and Lochbridge. Prior to M4, he spent more than 11 years at Infor, where he held multiple executive positions, including SVP of Process Manufacturing and Wholesale Distribution and EVP of Global Consulting Services.
He previously ran the US operations of Ability as President of the supply chain management solutions provider. Jim has also served as the Chief Operations Officer of Impact Innovations Group, a consulting services company focused on delivery chain management.
