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By translating a precise customer demand signal into a complete, unified demand and supply plan, Blue Ridge provides retailers and distributors the foundation for coordinating requirements for fulfilling demand.  With a single version of ‘demand truth’, there is now a path for internal planning and execution that drives greater sales and profit.

A precise, unified demand and supply plan when combined with a sound process to coordinate requirements across the enterprise, will ultimately drive improved execution that provides improved inventory productivity, increased product availability & sales, enhanced customer satisfaction and greater cash flow & gross margin.