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Atlanta, March 8, 2021 – Blue Ridge, the leading platform blending supply chain planning and pricing solutions for resiliency, announced a webinar addressing Intelligent Prediction in demand shaping. The Supply Chain Media webinar is hosted by Blue Ridge’s Cliff Isaacson, Executive Vice President, Product Strategy and Maarten Baltussen, General Manager – Europe. Register here for the March 17, 2021 event.

Attendees will see how Blue Ridge’s Intelligent Prediction solutions drive 4-8% forecast accuracy improvements, alongside higher service levels, inventory reduction, and substantial margin growth by integrating inventory with pricing to strategically shape demand.

Traditional forecasting methods that lean on past sales cannot be trusted for predicting future inventory needs. They lack the analytical depth, speed, and accuracy required to respond to real-world events, such as digitalization, seasonality, weather changes, natural disasters, and shifts in consumer buying behavior. The future of forecasting is Intelligent Prediction.

Intelligent Prediction: A Fundamentally Superior Approach to Demand Shaping

Intelligent Prediction technologies that leverage machine learning-based algorithms, analytics, and automation provide superior demand forecast and pricing decisions to meet business goals. They provide better safety stock control and a broader view of demand, especially for difficult-to-manage assets such as intermittent/slow-movers and long-tail items. This data-driven approach helps businesses to continually sense, plan, and act on current demand signals to proactively shape demand and create a highly accurate forecast that learns and gets better over time.

Isaacson is an experienced entrepreneur, strategist, product manager and CTO, including over 20 years of experience in various leadership roles at software growth companies. He joined Blue Ridge with the acquisition of the price optimization company he founded.

Baltussen is responsible for expanding Blue Ridge’s strong presence in the Nordic region to the rest of Europe. Previously, he was the Chief Revenue Officer at ICRON. He has 24 years of experience in global, complex software sales across a diversity of industries and cultures.

Supply Chain Media is one of the few media companies specialized in supply chain management in Europe.

About Blue Ridge

Achieving a resilient supply chain sits at the intersection of demand, price, and inventory – where a company’s customers, suppliers and their operations meet. Blue Ridge blends the disciplines of supply chain demand planning and pricing together under a fully configurable cloud-based platform. Highly digital operations in today’s dynamic market generate a need for game-changing, decision-driving data metrics. No longer can “gut-instinct” guesses survive.

The Blue Ridge planning and pricing platform gives business leaders app simplicity that uniquely integrates data science-rich inventory forecasting capabilities with price optimization insights. From modeling, right-sizing inventory and transparency, Blue Ridge bases success off increases in customer profitability and service levels. Through automation, expert consulting, analytics and synchronization, Blue Ridge offers an easy ramp-up and continuous value to guarantee resiliency.

Blue Ridge empowers Wholesale Distributors, Specialty Retailers and Discrete Manufacturers with the capability to adapt to market, product, and competitive challenges by efficiently and effectively managing an ever-volatile supply chain. Learn more at or request a demo at