Skip to main content

Atlanta, February 16, 2021 – Blue Ridge, the leading platform blending supply chain planning and pricing solutions for resiliency, was profiled in the February issue of Manufacturing Outlook, Cliff Isaacson, Executive Vice President, Product Strategy at Blue Ridge recently discussed why cloud-native supply chain solutions for wholesale distributors, specialty retailers and discrete manufacturers are critical. The article can be read here.

According to Isaacson, distributors, in particular, have a unique challenge in that manual or “cost-plus” approaches to pricing lack the flexibility required to compete and are disconnected from customer willingness-to-pay. New pricing optimization platforms leverage advanced science to quickly identify opportunities and simulate pricing strategies for peak margin, profits, revenues and sales.

“Only with the machine learning algorithms are distributors, manufacturers and retailers able to simulate different pricing strategies and changes prior to implementation. Whether market fluctuation, customer willingness or geographic pricing tolerance, these science-driven results are dynamic by setting multiple price points, including wholesale, retail, volume and customer segment prices. Other factors in price-setting may be influenced by the need to maintain supplier requirements, product, location and channel relationships,” shared Isaacson.

Price optimization configured to unique environments creates immediate value. When price optimization is integrated with supply chain planning (best-of-breed forecasting and replenishment solutions), discrete manufacturers, distributors, and retailers can reduce inventory 10-20% with increased service levels and achieve an immediate profit uplift, typically in less than 90 days.

About Blue Ridge

Achieving a resilient supply chain sits at the intersection of demand, price and inventory – where a company’s customers, suppliers and their operations meet. Blue Ridge blends the disciplines of supply chain demand planning and pricing together under a fully configurable cloud-based platform. Highly digital operations in today’s dynamic market generate a need for game-changing, decision-driving data metrics. No longer can “gut-instinct” guesses survive.

The Blue Ridge platform gives business leaders app simplicity that uniquely integrates data science-rich inventory forecasting capabilities with price optimization insights. From modeling, right-sizing inventory and transparency, Blue Ridge bases success off increases in customer profitability and service levels. Through automation, expert consulting, analytics and synchronization, Blue Ridge offers an easy ramp-up and continuous value to guarantee resiliency.

Blue Ridge empowers Wholesale Distributors, Specialty Retailers and Discrete Manufacturers with the capability to adapt to market, product and competitive challenges by efficiently and effectively managing an ever-volatile supply chain. Learn more at or request a demo at