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What Does It Mean to Be Supply Chain Invincible?


Hey you, over there… yes, YOU! Did you notice some changes to Blue Ridge’s website? GIF of girl tapping on glass

Well, you caught us! We’ve been working hard behind the scenes to refresh our brand to better align with what matters most: our prospects and our customers.

At the end of last year, we embarked on an extensive brand strategy exercise to learn more about how Blue Ridge is perceived in the marketplace. This exercise included interviewing some of our current customers and asking the question, “What are the most important benefits of Blue Ridge’s software?”

What we heard was that Blue Ridge is essential in helping navigate the complexities of supply chain, inventory, and cash flow management. Customers said we give them:

  • Confidence & data credibility
  • Time savings
  • A sophisticated system that is easy to use and intuitive
  • Long-range visibility
  • Better control and overall inventory management
  • Help improving internal conversations and decision-making
  • The ability to answer questions quickly and accurately
  • Increase the speed at which they can build a reliable budget and forecast
  • Access to an incredible team through our LifeLine support

In one of these interviews, a customer even said that our solution makes them feel like a “hero” to their internal teams and stakeholders.

And, our new tagline was born.

We do not consider this just a catchy phrase. It encapsulates the essence of what Blue Ridge stands for and the commitment we have to our customers.

We are more than just another supply chain software provider – we are your partner in achieving supply chain invincibility. If you’re scratching your head about what it truly means to Be Supply Chain Invincible, let’s break it down. Supply chain invincibility is built upon Blue Ridge’s three key differentiators:

Illustrated Man Shipping Boxes Using Mobile Device

Eliminate Guesswork

No more buying on spreadsheets, gut instinct, or outdated ERP systems. With Blue Ridge, you’ll always be prepared and in control to make fast, accurate decisions.​

Illustrated Man Evaluating Software ROI on Application

Maximize Inventory Performance

Ready to save money while improving customer fill rates? Our software ensures you have the right inventory, in the right place, at the right time. You’ll realize ROI in months, not years.​

Illustrated Woman Training Two People LifeLine Support

Unmatched Partnership

Blue Ridge’s unmatched LifeLine team, made up of industry experts, provides regular coaching to help you accelerate your software’s adoption and performance. ​

Harness the power of precise planning, supported by a loyal partnership, that stands with you every step of the way. Partnering with Blue Ridge means eliminating guesswork, reducing costs, and elevating service levels to unprecedented heights. Our goal is to make our customers Supply Chain Invincible and to make YOU feel like a supply chain superhero.

We are thrilled that we were able to launch this concept with many of our customers live at our BLUEPRINT 2024 conference in Atlanta this past week and even more excited to continue introducing it to our future customers and prospects.

The journey doesn’t stop here! Be on the lookout for more refreshed pages on our website coming soon and other exciting new content as we continue to share how we make Blue Ridge customers Supply Chain Invincible.