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In the post-pandemic landscape, supply chain organizations grapple with complex challenges, including intricate customer demand patterns and increased market volatility. In 2023, the industry achieved a 9% year-over-year sales growth, displaying resilience despite a decline from 13% in 2022. However, managing disruptions from macroeconomic trends and cost pressures remains a significant challenge, as existing systems fall short of addressing these effectively. Inventory management has shifted, with 62% of businesses now maintaining over one month’s inventory, though higher days-on-hand (DOH) doesn’t guarantee improved product availability. Blue Ridge’s fifth annual survey highlights the industry’s focus on customer demand, supplier challenges, and the growing adoption of technology, including machine learning (ML), to navigate these complex issues and stay competitive.