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Atlanta, July 19, 2021Blue Ridge, the leading supply chain planning and price optimization platform combining break-through demand sensing and shaping, announced a partnership with Norway-based Servicegrossistene AS. Servicegrossistene AS is a full-range Norwegian wholesale cooperation comprised of 17 independent, locally based wholesale companies that serve the catering market, as well as supply special products to the maritime sector. The independent companies work with customers of all sizes across the country, from one-man kiosks to large, public enterprises. Some members also run ship trading operations with deliveries to the oil industry, shipping, and international customers.

Servicegrossistene co-op member companies strive to provide flexible and efficient supply deliveries to their Foodservice customers, which can be found in service trade, hotels, restaurants, canteens, fast food, public/military sector and maritime sector (oil platforms, shipping).

Maarten Baltussen, General Manager Europe at Blue Ridge shared, “This is a particularly exciting partnership in that 15 of Servicegrossistene’s member companies each individually decided to implement Blue Ridge under a rapid-value solution we templatized with Servicegrossistene. This unique approach enables their members to very quickly and easily onboard technology that would have been very difficult on their own.”

The solution ensures long-term value via LifeLine™, Blue Ridge’s dedicated aftercare program, which allows Servicegrossistene members to easily plug into a highly prescriptive onboarding process engineered for sustainable ROI in weeks or months, versus the risk of a lengthy big IT project. LifeLine gives member companies personalized ongoing 24/7 monitoring, full access to knowledge and industry-specific best practices, and recommendations from supply chain experts, tailored to each unique business.

Jan van der Burg, Managing Director of Servicegrossistene AS shared, “Due to the scalability of Blue Ridge solutions, it is possible for every member company, independently of their size, easily to be onboarded. With the partnership between Servicegrossistene and Blue Ridge we are able to offer a service to the best of each of our members to improve efficiency and understanding of their Supply Chain. At the same time, our head office will have a national and more in-depth perspective to our Supply Chain, resulting in improved dialogues with supplier as well as strengthening analysis and benchmarking for the good of the whole group.

In the next 6 months the wholesalers of Servicegrossistene will be onboarded and be working with Blue Ridge Supply Chain Planning, Multi Echelon Inventory Optimization and Integrated Business Planning.

About Blue Ridge

Achieving a resilient supply chain sits at the intersection of demand, price, and inventory – where a company’s customers, suppliers, and their operations meet. Blue Ridge’s cloud-native integrated planning and pricing platform gives Wholesale Distributors, Specialty Retailers and Discrete Manufacturers app simplicity that uniquely integrates data science-rich inventory forecasting capabilities with price optimization insights. From modeling, right-sizing inventory and seamless collaboration, Blue Ridge bases success off increases in customer profitability and service levels. Learn more at or request a demo at

About Servicegrossistene

Servicegrossistene is a national full range wholesaler for the Foodservice sector. In addition, some of the wholesalers are ship chandlers with supplies to the oil industry, shipping, and international customers. Servicegrossistene is owned by 17 independent wholesalers with a high level of customer flexibility.

Our mission is to help each customer to simplify life within Foodservice. Our wholesalers have deep and historic roots in their local environment, and we tailor for a customer-oriented and flexible solution for each customer at competitive prices.

Servicegrossistene is a members of the Ethical Trade Initiative ( and European Catering Distributors (